Customer Strategy Lead

3 weeks ago


Shanghai, Shanghai, China Coca Cola Full time

About the Role:

As Senior Director, Customer Strategy, you will play a critical role in driving business growth and enhancing customer relationships at Coca Cola. The ideal candidate will have a deep understanding of the Consumer-Packaged Goods (CPG) industry, market trends, and customer behaviors.

Key Responsibilities:

  • Develop customer-focused strategies to drive sales growth and market share.
  • Collaborate with cross-functional teams to deliver comprehensive strategies that meet both customer and business objectives.
  • Analyze market trends, consumer behavior, and competitive landscape to inform strategic planning.
  • Identify opportunities for portfolio expansion, product innovation, and improved customer engagement.

Requirements:

  • Bachelor's degree in business, Marketing, Economics, or related field.
  • 10+ years of experience in customer strategy, marketing, or sales within the CPG industry.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and presentation skills.


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