Global Director of Omnichannel Strategy

2 weeks ago

Shanghai, Shanghai, China VF Corporation Full time

Role Summary

The Senior Director of Omni-Channel will lead the development, execution, and delivery of revenue and margin plans for Greater China, encompassing Wholesale/Retail DTC/Ecom in line with company budgets and forecasts. This role is functionally responsible for all Partners in Greater China, overseeing the introduction of best practices, establishment, building, and implementation of the Partners Management Centre of Excellence.

Key Responsibilities

  • Manage and strengthen relationships with existing partners to build the WD Brand, maximizing sales and gross margin for the Company.
  • Involve in new white space development, contract renewals, and negotiation to ensure sustainable business growth and profitability.
  • Activate and Accelerate Outlet Strategy.
  • Responsible for the planning and analysis of all annual wholesale & Retail/DTC/Ecom business plans.
  • Lead the maintenance and enforcement of contractual compliance of all partners in China, reviewing and addressing contractual issues directly with partners.
  • Travel to address business issues, identify channel opportunities, and assist with all brand building activities.
  • Engage and manage effective programs to coach, appraise, and train the WS sales and support team (DTP and Sales Ops) as well as Retail DTC/Ecom.
  • Work closely with internal functional teams (Marketing, Merchandising, MP&A, Buying, and Supply Chain) to reach sales targets.
  • Work closely with regional functions to leverage brand drivers for business (marketing, product, planning, GTM) and provide strategic feedback.
  • Manage MO disposable and jobber in China, ensuring the brand meets Inventory KPI.
  • Responsible to drive on-going strategic initiatives for wholesale and Retail/DTC/Ecom, defining future initiatives to optimize processes and tools that will support the continued growth of China business.
  • Drive multiple cross-functional activities focused around driving consistency and operational excellence within Wholesale and Retail/DTC/Ecom.
  • Manage the cultivation, development, and maintenance of relationships and partnerships with channel partners/customers, both new and existing.
  • Build Wholesale/Retail talent; internal and external pipelines of high-calibre, culturally diverse talent to meet the needs of the business with regards to succession and workforce planning.
  • Set up Best in Class systems and processes in Wholesale and Retail business.

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