Product Marketing Strategist

3 weeks ago

Shanghai, Shanghai, China Fluke Full time

Job Summary

We are seeking a highly skilled Product Marketing Specialist to support our business growth by identifying opportunities and driving market development and sales acceleration plans. The ideal candidate will have a strong background in marketing and business development, with a proven track record of handling product life cycles, segment development, and new product introductions.

Key Responsibilities

  • Monitor and analyze market trends, consumer behaviors, and competitor activities to identify market opportunities.
  • Develop and implement marketing initiatives that align with business objectives, such as national promotional campaigns, field events, and channel programs.
  • Work with the R&D team on new product development, product pricing, promotional budget, and forecast.
  • Apply daily management tools to track product performance, conduct sales analysis, and propose corrective actions.
  • Collaborate with the sales force and cross-functional team to provide clear market direction and guidelines.
  • Develop relationships with Key Opinion Leaders to build word-of-mouth and monitor the ROI of marketing vehicles.

Qualifications

  • At least 3 years of experience in marketing or business development functions, with a proven track record in handling product life cycles, segment development, and NPI.
  • University degree, engineering (minimum), with a preference for electrical or thermal engineering.
  • English fluency is preferred, and relevant industrial experiences are also preferred.
  • Strong strategic thinking and analytical skills, with the ability to work under pressure.

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