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Regional Medical Marketing Manager
2 months ago
Company Overview: Haleon is a pioneering consumer health organization committed to enhancing everyday health for billions globally. We leverage our extensive portfolio of leading brands, including Sensodyne, Panadol, and Centrum, driven by a blend of profound human insight and reliable science.
Business Unit: Wellness
Department: Hospital Channel
Position Title: Regional Broad Medical Market Manager
Reporting Structure: Reports to the National Broad Medical Market Manager
Role Objective:
- Develop annual business plans aligned with channel strategic goals to achieve sales targets.
- Implement academic promotions as per Playbook requirements to enhance BMM team operational efficiency.
- Establish strategic partnerships with distributors to drive project collaboration and meet KPIs.
- Foster strong relationships with the business team to jointly manage distributor inventory and fulfill annual agreements.
- Independently assess and anticipate policy, market opportunities, and risks.
Key Responsibilities:
- Assist distributors in recruiting contract representatives, managing their conduct, and ensuring performance delivery.
- Facilitate compliance training for distributors and contract representatives, adhering to GSK SOP.
- Enhance terminal customer potential analysis capabilities, improving the quantity and quality of contract representatives' HT & Call metrics.
- Regularly review and update the list of named hospitals and incremental hospitals to achieve KPI targets.
- Strengthen negotiation skills with major clients and cultivate positive relationships with distributors.
Qualifications:
- Bachelor's degree or higher in biological sciences, pharmaceuticals, or related fields.
- Familiarity with the broad medical market, particularly in the context of medical supply entities and networks, with a proven track record.
- Strong market acumen, exceptional analytical skills, and excellent team management capabilities, along with robust business development and negotiation skills.
Diversity, Equity, and Inclusion: At Haleon, we celebrate our diverse workforce by fostering an inclusive environment that values unique perspectives and promotes equitable outcomes for all. We are dedicated to creating a workplace where everyone feels respected and can thrive.
Agile Working Culture: We believe in flexibility for all roles. If you value a flexible work environment, we encourage discussions with our hiring team about available opportunities.