Associate Director, Consumer Insights, Beverages; Senior Manager, Consumer Intelligence, Food and Beverage

3 weeks ago

Shanghai, Shanghai, China PepsiCo Full time

Job Summary

We are seeking an experienced Associate Director, Consumer Insights, Beverages to join our team at PepsiCo. As a key member of our Consumer Insights team, you will be responsible for identifying long-term growth opportunities for the beverage category in the region, working closely with Category Insights Leads and Global partners to ensure a common approach and consumer frameworks for opportunity identification and prioritization.

Key Responsibilities

  • Develop innovative, commercial, and brand-building insights to drive business and category strategies, leveraging consumer and market trends to inform recommendations for innovation, brand equity growth, and communications effectiveness.
  • Pull through global brand-building strategies into local geographies, ensuring effective execution and localization of strategies and programs as needed.
  • Manage projects within the beverage category, driving business decisions and providing key performance indicators (KPIs) to measure progress.
  • Translate category strategies into insights plans and actions, guiding the Consumer Insights leadership team by providing commercial strategies to drive growth.
  • Build frameworks that identify where consumer demand meets portfolio and commercial strategies, developing proprietary demand spaces and growth terrains frameworks at the portfolio and category level.
  • Ensure the deployment of relevant Global Insights 2020 COEs, prioritizing analyses through hypothesis-building and identifying key issues.
  • Deliver clear action plans for the business, leveraging analytical insights to drive business decisions and outcomes.
  • Collaborate with cross-functional teams, including Sales, Trade Marketing, and Finance, to drive business growth and category strategies.

Requirements

  • Strong understanding of PepsiCo's business in the region, including market trends and consumer behavior.
  • Excellent analytical and problem-solving skills, with the ability to communicate complex insights and recommendations to stakeholders.
  • Proven experience in developing and executing business strategies, with a focus on consumer insights and market trends.
  • Strong collaboration and relationship-building skills, with the ability to influence across the organization and with external partners.
  • Excellent verbal and written communication skills, with the ability to present complex insights and recommendations to stakeholders.

Qualifications

  • Equity health and growth
  • Communications effectiveness
  • Sales and Market Share
  • Innovation testing and success
  • Quality of demand space mapping tools and frameworks
  • Application of demand space mapping in the region
  • Quality of business decisions made as a result of insights and opinions

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