Senior Consumer Insights Manager

3 weeks ago

Shanghai, Shanghai, China Ferrero Full time
About the Role:

This is a unique opportunity to drive brand growth as a key member of the Ferrero team. As a Senior Consumer Insights Manager, you will be responsible for leveraging consumer, shopper, and market insights to inform business decisions and drive brand performance.

Main Responsibilities:

Brand Performance Measurement and Analysis:

  • Lead monthly sell-out data analysis and reporting to identify issues and opportunities for brand growth.
  • Conduct situation analysis to inform brand strategies and drive business results.
  • Leverage data and insights to address business questions and drive clear, actionable recommendations.

Drive Excellence in Brand Equity Building and Marketing Mix Development:

  • Develop and implement fundamental studies to guide brand positioning and high-level strategies.
  • Design and execute qualitative and quantitative studies to drive communication and campaign excellence.
  • Track advertising effectiveness and measure campaign performance.
  • Monitor social media and digital campaigns to drive inspirational insights.

Drive Innovation Process and Ensure Higher Success Rate:

  • Collaborate with cross-functional teams to drive innovation and ensure successful project execution.
  • Lead research funnels and taste tests to inform innovation development.
  • Develop business cases and drive project execution from concept to launch.
Requirements:
  • 5-10 years of experience in business insights or strategy functions in major FMCG companies.
  • Strong business acumen and expertise in research fields, including data analytics, consumer research, and innovation development.
  • Excellent information integration, interpretation, and storytelling skills.
  • Project management skills, with ability to work under pressure and meet deadlines.
  • High result orientation, sense of responsibility, and ability to lead change.
  • Strategic mindset and strong influencing skills.
  • Quick learning ability, dynamism, and proactiveness.
  • Fluency in written and spoken English.
What We Offer:

Ferrero is a family-owned company with a progressive and global outlook. We offer a dynamic work environment, opportunities for growth and development, and a commitment to building a diverse and inclusive culture.

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