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Consumer Engagement Manager

2 months ago

Shanghai, Shanghai, China Roche Full time

Position Overview

Key Responsibilities

  • Steer consumer-focused strategies and convert brand objectives into cohesive consumer engagement initiatives.
  • Analyze consumer behavior and the decision-making process to pinpoint essential factors, implementing initiatives to enhance public awareness regarding health matters.
  • Champion innovative and creative consumer engagement projects.
  • Craft compelling consumer communications and materials to bolster engagement initiatives.
  • Effectively liaise and collaborate with relevant internal teams and external stakeholders.

Qualifications

  • Bachelor's degree or higher.
  • Preferred fields include medical or marketing.

Required Skills

  • Experience in multinational corporations is advantageous.
  • A minimum of 3-5 years in marketing roles.
  • Experience in consumer-focused companies or relevant marketing roles is preferred.
  • Demonstrated project management skills with a focus on consumer initiatives, self-driven and results-oriented.
  • Strong execution capabilities and effective cross-departmental communication skills.