Digital Customer Engagement Manager

4 weeks ago


Shanghai, Shanghai, China The LEGO Group Full time
Unlock Consumer Lifelong Value

We're seeking an experienced Digital Customer Engagement Manager to lead our CRM efforts in China, focusing on LEGO Brand Retail Stores. Your role will involve developing and executing strategies that drive captivating consumer-brand interactions, impacting consumer Lifetime Value.

In this position, you'll be the key point to unlock CRM programs, leveraging digital platforms to create a seamless experience for our customers. You'll work closely with cross-functional teams to align on long-term strategies, share activation plans, and execute membership loyalty programs.

Key responsibilities include managing CRM operations, developing operational strategies, and working with market groups to align on retail CRM long-term strategies. You'll also take the lead on membership mechanics and benefits, collaborating with retail operation, marketing, and finance teams.

About The Role
  • You'll be responsible for ongoing valuable operation and campaigns support to retail operation and marketing teams.
  • You'll provide valuable business insights through loyalty reports and initiate new ideas to achieve and improve CRM/business critical metrics.
  • You'll serve as the key contact person for product teams to develop digital products meeting CRM needs.

This is a challenging opportunity for someone passionate about digital customer engagement, CRM, and data-driven marketing. You'll be part of a dynamic team driving strategic CRM pilots and initiatives, shaping the future of consumer interactions with our brand.



  • Shanghai, Shanghai, China Lilly Full time

    About LillyWe're a company that's dedicated to making life better for people around the world. Our mission is to create medicines and healthcare products that meet real needs and make a meaningful difference in the lives of patients.This role is part of our effort to enhance consumer digital engagement, ensuring that our online presence is effective,...


  • Shanghai, Shanghai, China Marriott International Full time

    About the RoleAs a Customer Engagement Specialist at Marriott International, you will be responsible for delivering exceptional customer experiences through effective engagement and recognition of our elite members. This involves collaborating with the Loyalty department team to ensure seamless communication and delivery of Elite benefits programs.Key...


  • Shanghai, Shanghai, China Lilly Full time

    We're looking for a talented Digital Strategy Manager to enhance consumer digital engagement and drive business growth.As a key member of our team, you will be responsible for developing and executing strategic plans to improve consumer experiences on eCommerce platforms.This includes analyzing consumer behavior, identifying pain points, and implementing...


  • Shanghai, Shanghai, China Bosch Full time

    Job Description The new role will focus on digital sales marketing, contributing to the growth of our business by leveraging digital capabilities and operations. Responsibilities include: Developing and implementing CRM strategies to enhance sales and customer engagement. Closely collaborating with business and IT departments to develop digitalization...


  • Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Job SummaryWe are seeking a seasoned Call Centre Operations Manager to lead our telesales teams in Thailand. As a key member of our Hospitality Marketing Concepts team, you will be responsible for managing the day-to-day operations of our sales agents and driving business growth through effective coaching, motivation, and strategy deployment.


  • Shanghai, Shanghai, China Thermo Fisher Scientific Full time

    Job Description:We are seeking a highly skilled Digital Marketing Manager to join our team at Thermo Fisher Scientific.About the Role:This is a key leadership position responsible for developing and executing digital marketing strategies to drive business growth, improve customer engagement, and enhance brand awareness.The ideal candidate will have a strong...


  • Shanghai, Shanghai, China Microsoft Full time

    Role OverviewWe are seeking a highly skilled Digital Transformation Account Manager to join our team at Microsoft. As a key member of our sales organization, you will be responsible for driving business growth and transformation for our clients.About the RoleThis is a full-time position that requires a minimum of 7 years of experience in an industry such as...


  • Shanghai, Shanghai, China HSBC Full time

    About the RoleWe are seeking an experienced Digital Wealth Product Manager to join our team at HSBC.Job DescriptionThe successful candidate will be responsible for transforming our existing retail banking or wealth management products into innovative digital propositions that meet customer needs. This may involve creating new products, services,...


  • Shanghai, Shanghai, China Infineon Technologies Full time

    Job DescriptionWe are seeking a highly skilled Digital Solutions Consultant to join our team at Infineon Technologies. As a key member of our digital marketing efforts, you will be responsible for developing and implementing effective strategies for our WeChat ecosystem.About the RoleThis role involves working closely with our cross-functional teams to drive...


  • Shanghai, Shanghai, China Western Digital Full time

    At Western Digital, we are seeking a highly skilled and experienced Senior Business Development Manager to lead our business expansion efforts in the South(East) China region.About the RoleWe are looking for a strategic thinker who can drive substantial business growth by initiating and managing customer engagements across mobile, IoT, and automotive...


  • Shanghai, Shanghai, China Yankee Candle Full time

    Job DescriptionAbout the Role:The Director of Digital Commerce will be responsible for developing and implementing an e-commerce strategy that drives brand awareness, revenue growth, and customer acquisition.Key Responsibilities:Develop and implement a comprehensive e-commerce strategy that aligns with business objectives.Lead and manage a team of e-commerce...


  • Shanghai, Shanghai, China Elanco Full time

    At Elanco, a global leader in animal health, we prioritize innovation and delivering exceptional products and services to prevent and treat disease in farm animals and pets. Our vision of 'Food and Companionship Enriching Life' drives our approach to sustainability – the Elanco Healthy Purpose.We foster a diverse and inclusive work environment, believing...


  • Shanghai, Shanghai, China Siemens Mobility Technologies (Beijing) Co., Ltd Full time

    Unlock Opportunities in Railway DigitalizationSiemens Mobility Technologies (Beijing) Co., Ltd. seeks an experienced Customer Success Manager to drive growth and success in the railway industry.About the Role:This is a non-site position requiring regular presence at various customer sites in China.Establish and maintain close working relationships with...


  • Shanghai, Shanghai, China Coca Cola Full time

    Job Description:We are seeking a highly skilled Digital Marketing Leader to join our team at Coca-Cola. As a key member of our marketing team, you will be responsible for leading the development and execution of digital marketing strategies that drive business growth and customer engagement.About Us:Coca-Cola is one of the world's largest beverage companies,...


  • Shanghai, Shanghai, China Ingredion China Limited Full time

    Ingredion China Limited is seeking a highly skilled Digital Marketing Strategist to join our global digital marketing team.The ideal candidate will have experience in outbound digital marketing, demand generation, and conversion rate optimization. Additionally, they should be proficient in managing social media channels and standalone apps, specifically...


  • Shanghai, Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

    {"Responsibilities": " As a Senior Digital Account Executive at DLG (Digital Luxury Group), your role will be to support the Account Manager in day-to-day execution and effectively manage communication between clients and the Creative Team regarding briefs and feedback. KEY RESPONSIBILITIES Support the Account Manager and Creative...


  • Shanghai, Shanghai, China Thermo Fisher Scientific Full time

    Digital Marketing Expertise: As a Digital Marketing Manager at Thermo Fisher Scientific, you will play a key role in driving business growth through innovative digital strategies. Your primary responsibility will be to coordinate internal product resources, cross-team channel resources, and third-party media resources to implement specific plans targeting...


  • Shanghai, Shanghai, China Boston Scientific Full time

    We are seeking a highly skilled Digital Solutions Manager to join our team in Shanghai. As a key member of our digital marketing team, you will be responsible for developing and executing online strategies to drive engagement and conversion.With a strong background in digital marketing and a proven track record of success, you will lead the development and...


  • Shanghai, Shanghai, China Boston Scientific Full time

    About the Role:We are seeking a highly skilled Digital Solutions Associate Manager to join our team at Boston Scientific. As a key member of our digital team, you will be responsible for developing and implementing online platforms and training programs to support our business goals.Key Responsibilities:1. Develop and maintain online platforms, including...


  • Shanghai, Shanghai, China DSM Full time

    Digital Marketing StrategyAt DSM, we're seeking a Digital Marketing Strategist to drive business growth for our Perfumery business in China. The successful candidate will formulate and implement our aligned digital strategy within social media and e-commerce environments.Key ResponsibilitiesPlan and oversee the digital marketing strategy and its...