Digital Customer Engagement Manager

7 hours ago


Shanghai, Shanghai, China The LEGO Group Full time
Unlock Consumer Lifelong Value

We're seeking an experienced Digital Customer Engagement Manager to lead our CRM efforts in China, focusing on LEGO Brand Retail Stores. Your role will involve developing and executing strategies that drive captivating consumer-brand interactions, impacting consumer Lifetime Value.

In this position, you'll be the key point to unlock CRM programs, leveraging digital platforms to create a seamless experience for our customers. You'll work closely with cross-functional teams to align on long-term strategies, share activation plans, and execute membership loyalty programs.

Key responsibilities include managing CRM operations, developing operational strategies, and working with market groups to align on retail CRM long-term strategies. You'll also take the lead on membership mechanics and benefits, collaborating with retail operation, marketing, and finance teams.

About The Role
  • You'll be responsible for ongoing valuable operation and campaigns support to retail operation and marketing teams.
  • You'll provide valuable business insights through loyalty reports and initiate new ideas to achieve and improve CRM/business critical metrics.
  • You'll serve as the key contact person for product teams to develop digital products meeting CRM needs.

This is a challenging opportunity for someone passionate about digital customer engagement, CRM, and data-driven marketing. You'll be part of a dynamic team driving strategic CRM pilots and initiatives, shaping the future of consumer interactions with our brand.



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