Category Management Director
2 days ago
Job Overview
We are seeking a highly skilled Category Management Director to join our team at adidas. The successful candidate will be responsible for driving sustainable business growth through product strategy, reflecting an understanding of value-driven consumer behavior and distribution.
Key Responsibilities
- Consumer Connection: Obtain consumer insights and translate them into product and marketplace management decisions.
- Merchandising Strategy & Planning: Execute seasonal merchandising plans and strategies, including range architecture, segmentation, lifecycle, pricing, product range, and store layout.
- Product Creation Planning: Plan, brief, and manage the product creation process to deliver price-competitive products that drive special channel growth.
- Business Planning Management: Responsible for seasonal sell-in with product range plans and sell-in margin to achieve sell-out targets and other critical product financial targets.
- Routine: Monitor business performance through DNA & MicroStrategy and manage system and file management, including Master Range File, HUB, DMT, and RMA.
- x-BU Collaboration: Collaborate with BU teams to provide input into category strategies and seasonal ranging, identify opportunities to maximize through segmentation and exclusivity, and ensure clear differentiation of offerings.
- Cross-Functional Communication & Alignment: Ensure smooth cross-functional communication, including sales and channels, to align seasonal strategies and assortments with both GCA and Global organizations.
KPI's
- Category NS, Net Margin, and Contribution across GCA
- Sell-out
- Forecast & data accuracy
- Achievement of key SBP initiatives
- Future City store MPSA
- Future City store court
Key Relationships
- GCA BU team
- GCA PP&O team
- Creation Center Shanghai
- OMB team
- Future City Sales
- Product Sales
- Factory Outlet Operation
- Ecom Operation
Requirements
- Expert understanding of China market and consumers, with a focus on women's footwear, and ability to interpret insights against strategy
- Strong communication, negotiation, and influencing skills
- Strong data analysis skills and ability to translate and articulate data results into clear business actions
- Distinct track record of success and high-level Category Management & Merchandising knowledge from the Sports Industry in Footwear
- Strong cross-functional and stakeholder management experience across commercial functions and support functions
- Positive and organized work ethic, ability to organize teams and processes cross-functionally
- Solution-oriented mindset
- Team player with high level of integrity & attention to detail
Education & Experience
- 2+ years of experience in range management/product required; regional experience preferred
- University degree in Business or equivalent professional experience
- Sporting goods industry experience required
- Fluent in English
- Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
- Passion for sports and belief that through sports we have the power to change lives
- Willingness to travel up to 10-15% of time
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