E-Commerce Manager

4 days ago

Shanghai, Shanghai, China Fendi Full time CN¥1,200,000 - CN¥2,400,000 per year

Position
MISSION STATEMENT
This role is responsible for developing and executing Greater China E-Commerce strategy, maximizing sales revenue, acquiring new clients, and ensuring a premium omnichannel customer experience in alignment with global brand standards.

Main Responsibilities

  • Develop and Implement Localized E-Commerce Strategy
  • Create and execute effective strategies for the development and management of FENDI's E-Commerce channels in Greater China.
  • Collaborate with global and cross-functional teams (Merchandising, Visual Merchandising, Digital Marketing, and Marketplace Operations) to drive business growth.
  • Leverage consumer insights, competitor analysis, and market trends to define and optimize the e-commerce and merchandising strategy.
  • Data-Driven Business Analysis
  • Utilize digital performance data to generate meaningful analyses, forecasts, and KPI reporting.
  • Monitor and evaluate action effectiveness, track target achievement, and provide data-guided recommendations.
  • Online Merchandising & Assortment Planning
  • Lead online product selection and assortment strategy in collaboration with the Merchandising team, based on user behavior and sales results.
  • Optimize site merchandising, product highlighting, and user experience to enhance conversion.
  • Client Engagement & Services
  • Develop and execute client engagement strategies through WeCom (1-to-1 and 1-to-many communication).
  • Optimize Client Service activities, monitor sales performance.
  • Product & Stock Management
  • Oversee pricing, inventory, order processing, accounting, and fulfillment operations.
  • Global Collaboration & Reporting
  • Serve as the key business contact for global e-commerce teams, providing clear market insights, aligned planning, and timely and accurate reporting.
  • Cross-Functional Collaboration
  • Work closely with internal teams, agencies, and customer service to ensure premium online customer experiences—including content accuracy, visual excellence, and seamless user flows.
  • Performance Marketing Partnership
  • Collaborate with Marketing/Digital teams to enhance performance advertising initiatives and drive high-quality traffic to e-commerce channels.
  • Omnichannel Business Development
  • Act as a key stakeholder in omnichannel initiatives, supporting client data integration and stock sharing to enhance the seamless customer journey.
  • E-Commerce Functional Development
  • Partner with IT and Omnichannel Operations teams to define business requirements, oversee project execution from a business perspective, and conduct UAT to ensure timely launch of e-commerce functionalities.

Job Responsibilities
STANDARD LEVEL OF COMPETENCIES

  • Experience: At least 7 years of related working experience in Luxury / Fashion industry.
  • Education: Bachelor's or advanced degree holder in marketing / EC or related disciplines.
  • Skills:
  • E-Commerce operation (DTC & 3rd party) on-hands experience is MUST
  • Influencing and interpersonal skills for driving results in cross-functional team setting
  • Project management and reporting tools' knowledge
  • Proficient in Microsoft Office Excel, PowerPoint and E-Commerce IT tools
  • Excellent command in written and spoken English
  • Personality:
  • Strong logic thinking, attention to details and strong customer-centric mindset
  • Strong communication and teamwork
  • Proactive and goal orientation
  • Creativity and passionate

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