E-commerce Own Channel Lead

Requirements
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position
E-commerce Own Channel Lead

reports to
Senior Manager, E-commerce Own Channel

location
Shanghai

About This Role
The role of E-commerce Own Channel Optimization Lead will be based at lululemon's China SSC in Shanghai, dedicated to the long-term development and growth of lululemon in China.

Core Responsibilities
Mini-Program Store Operations & Management:

• Own the end-to-end operational management of our brand's store on the Xiaohongshu Mini Program.
• Curate and optimize the storefront's visual merchandising and content to enhance user experience and drive conversion.
• Monitor and analyze store performance metrics (traffic, conversion rate, GMV, etc.) to derive insights and implement optimization strategies.
• Design and implement an omni-channel sales plan that leverages KOS across live streams, short videos, and notes to create a seamless shopping journey.
• Proactively identify, test, and scale new growth opportunities within the Xiaohongshu platform. Stay ahead of platform trends, new features (e.g., new live streaming tools, advertising products), and competitor strategies.

New Business Expansion

• Develop and execute strategies for new platform partnerships, including new platform entry analysis and partnership negotiations to expand our direct reach, ensuring alignment with brand values and customer preferences
• Lead end-to-end new business initiatives, from concept ideation to launch, ensuring scalability and profitability with consistent growing purpose
• Monitor project timeline closely with agile adaptation and changes based on real execution or challenges
• Collaborate closely with brand marketing team, retail, internal ec team and agencies to deliver digital plan execution
• Conduct market research and competitive analysis to uncover growth opportunities in own channel and social commerce.

Ongoing Business Acceleration & Innovation

• Leverage analytics tools to track performance with enhancement ideas to resolve the bottlenecks on current platforms
• Work closely with digital product to analyze user journey, drop-off points, and conversion funnels to improve retention and engagement
• Explore new features to enhance functionality for experience and conversion

Qualifications

• 5 & above years' experience in a global retail environment (e-commerce and digital marketing)
• Deep understanding of e-commerce ecosystems, platforms and emerging retail trends
• Must be skilled at using analytics to drive decision-making
• Experience working with new business e-commerce platforms
• Proven experience of ecommerce operations on mini-program or Xiaohongshu, also consider candidates with social media experience on Xiaohongshu.
• Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
• Expertise in loyalty techniques and cross-channel analytics and measurement
• Ability to train, develop, evaluate, discipline, reward, coach a team in a way that attracts and retains high quality and qualified employees
• Proven leadership ability
• Proven relationship management experience
• Excellent communication skills - verbal and written.
• Proven organizational and time management skills.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

Additional Notes
Authorization to work in China is required for this role.

Compensation And Benefits Package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Supplement health and dental benefits, and mental health plans
• Paid time off
• Savings plan matching - Employee Stock Purchase Plan
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement
Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.