E-commerce Guest Engagement Manager

Requirements
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position
Ecommerce Guest Engagement Manager

reports to
Ecommerce Director

location
Shanghai, China

Core Responsibilities
The main responsibility of this role is to drive the growth of eCommerce guest by synthesizing brand strategy with eCommerce guest journey optimization, from daily traffic acquisition to lifelong engagement.

key responsibilities

• Collaborate closely with Marketing and eCommerce business team to develop eCommerce guest growth strategy for Tmall, and Douyin platforms, from traffic acquisition to guest retention and lifelong loyalty
• Optimize guest journey on marketplace platforms to ensure efficient and scalable traffic management and guest engagement
• Manage and continuously improve key metrics for digital media and membership, make clear media plan to enhance member assets
• Identify market emerging trends to execute innovative plans to create new growth opportunities
• Work together with channel owners to make sure they fully understand project objectives and communicate at the right time with the right
• Set relevant and trackable KPIs based on each project objective, always equipped with a result-driven mindset when making decisions asset to maximize brand exposure and commercial results

Qualifications

• 8 & above years' experience in a global retail environment (e-commerce and digital marketing)
• Must be skilled at using analytics to drive decision-making
• Experience working with Tmall, and Douyin platform
• Experience of driving creative CRM initiatives in China digital space
• Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
• Expertise in loyalty techniques and cross-channel analytics and measurement
• Proven relationship management experience
• Excellent communication skills – verbal and written.
• Proven organizational and time management skills.

Must Haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Additional Notes
Authorization to work in China is required for this role.

Compensation And Benefits Package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program and equity offerings, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

Supplement health and dental benefits, and mental health plans

Paid time off

Savings plan matching - Employee Stock Purchase Plan

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)