Consumer & Business Insight & Analytics Manager

BU
事业部: Greater China 大中华区

Department
部门:Consumer Business Insight & Analytics

Role Title
职位名称: Senior Manager, Business Insight & Analysis, OTC

Report to 上司职位:China Consumer Business Insight & Analysis Director, OTC

Location
驻地:Shanghai

Key Accountabilities/Responsibilities 主要工作职责:

• Develop in-depth category and market analysis for growth opportunity identification, incl. new category expansion, respond to new channel dynamics, or tackle new shopper behavior change.
• Lead monthly market share reporting of different channels, deep dive market share driver / drainers and reasons behind to guide business action plan.
• Lead category forecast and share simulation to spot out new growth upside and alert risk of target missing.
• Lead data analytics projects (e.g. marketing mix modelling) and shopper study.
• Synthesize category and consumer / shopper insights for business diagnosis (e.g. market share loss, brand superiority analysis) and action recommendation.
• Lead Skin Health category innovation research projects end to end via market landscaping, NPD ambition and sales estimate, and post launch tracking.
• Lead Skin Health consumer studies (U&A, creative test, brand health tracking) to influence strategic decision making and operational excellence. Independent project delivery and agency management.
• Integrate 1st/2nd / 3rd party data and lead consumer study for segmentation and TA sharpening, campaign execution and media efficiency optimization in Skin Health EC
• Develop trustful partnership with local cross function teams, APAC and Global CBIA teams.

Qualifications/Requirements: (Education / Experience / Competencies)
申请资格 / 职位要求:(教育背景 / 工作经验 / 知识与技能):

• Experienced in market and business data analysis, market share analysis and projection, and category forecast. Both agency and client sides experience. Nielsen / IQVIA experience preferred.
• Experienced analytics skills, incl. media mix modelling study, Tmall and / or JD ISV projects with proficiency in databank, strategy center, SYCM, TMIC, Shufang. Modelling skill is a plus.
• Have experience in different types of consumer studies from research design to execution to final reporting stage. Able to synthesize consumer insight into business diagnosis.
• OTC category experience is a Plus.
• Quick learner, self-motivated, extraversive and proactive to connect with people (majority of OTC stakeholders are in Beijing).
• Resilient, multi-tasking, can deliver under pressure and short lead time.
• Proven stability in former employment, agility to manage change

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:

The Haleon recruitment team will only contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.