Senior Innovation Marketing Manager-Local for Global
2 months ago
Job Title
Senior Innovation Marketing Manager-Local for Global
Job Description
Job summary
Drives superior customer value through deep understanding of customer/consumer needs and commercial success criteria. Define requirements for product, solution and services development, as well as launches and life-cycle management. The requirements are driven by customer/consumer and market needs aligned with overall portfolio marketing strategy. Products are made up of product and/or software applications and/or accessories.
You are responsible for
•Develop winning and effective portfolio strategy and innovation roadmap, according to consumer/customer needs, industrial trend and partnership
•In charge of Philips Personal Health product (within E2W portfolios) innovation planning and development.
•Drive definition, development, introduction and maintenance of the products/solutions/ lifecycle and professional services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time
•Be responsible to define regional winning proposition together with the regional market team for each product innovation
•Be responsible for product concept creation and validation in relevant markets to ensure its regional consumer & competition set & business relevancy
•Work with MI team on product proposition/concept/pricing consumer validation
•Responsible for building and realization of the business case
•Be responsible for E2W launch strategy development (target, positioning, product, pricing, channel)
•Work closely with BU team and brand license team on product feature design and on-time delivery with high quality and regional relevancy
•Work closely with Marcom team on assets creation
You are a part of
A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the E2W Business Category leader. And you will collaborate with many other teams including R&D, Trade Mardeting, Digital marketing, PR, E-commerce, Sales, Finance etc.
To succeed in this role, you should have the following skills and experience.
•Minimum 8 years of experience in marketing role (global product market management experience will be preferred) with a proven track record on delivering top- and bottom-line business results
•Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market
•University degree with Business/ Strategic Marketing direction is preferred
•Experience with marketing activation, and strong understanding of consumer motivations and insights
•A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.
•Ability to understand and manage a full Profit & Loss account.
•A driven, solution-oriented, analytical candidate, who is a quick decision-maker.
•An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
•An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders, suppliers and agency partners.
•Excellent fluency in written/spoken Chinese and English.
In return, we offer you.
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this product development role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Our benefits are very competitive and designed around your preferences:
• We offer a market conform salary
• A variable bonus based on both Philips results and personal performance
• Convenient working conditions in office
• Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
• Attractive collective health insurance package
• Opportunity to buy Philips products with discount
• Healthy work-life balance
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
-
Senior Innovation Marketing Manager
1 month ago
Shanghai, China Philips Full timeJOB DESCRIPTION Job Title Senior Innovation Marketing Manager Job Description You are responsible for •To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and development •Develop winning and effective portfolio strategy and innovation roadmap •Be responsible to define local winning...
-
Senior Innovation Marketing Manager
1 month ago
Shanghai, China Philips Full timeJob TitleSenior Innovation Marketing ManagerJob DescriptionYou are responsible forâ¢To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and developmentâ¢Develop winning and effective portfolio strategy and innovation roadmapâ¢Be responsible to define local winning proposition for each product...
-
Senior Innovation Marketing Manager
7 days ago
Shanghai, Shanghai, China Philips Full timeAbout the RoleThis is a senior-level marketing position at Philips, responsible for driving innovation and growth in the company's Personal Health products, specifically in the Male Grooming and Oral Health Care segments.Key ResponsibilitiesDevelop and execute innovation plans and strategies for Philips Personal Health products, ensuring alignment with...
-
Senior Innovation Marketing Manager
1 month ago
Shanghai, China Philips Full timeYou are responsible for •To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and development •Develop winning and effective portfolio strategy and innovation roadmap •Be responsible to define local winning proposition for each product innovation •Be responsible for product concept...
-
Senior Innovation Marketing Manager
4 weeks ago
Shanghai, China Philips Full timeJob TitleSenior Innovation Marketing ManagerJob DescriptionJob summaryDrives superior customer value through deep understanding of customer/consumer needs and commercial success criteria. Define requirements for product, solution and services development, as well as launches and life-cycle management. The requirements are driven by customer/consumer and...
-
Senior Researcher
7 days ago
Shanghai, Shanghai, China Nike Full timeAbout the RoleWe are seeking a highly skilled Senior Researcher to join our Global Innovation Team at Nike. As a key member of our team, you will be responsible for leading and conducting athlete research, driving innovation, and informing product development.Key ResponsibilitiesLead and assist researchers in collecting athlete data, analyzing results, and...
-
Senior Innovation Manager
5 days ago
Shanghai, Shanghai, China Bayer Full timeAbout BayerBayer is a global enterprise with a long history of innovation and a strong commitment to delivering high-quality products and services to our customers.Job SummaryWe are seeking a highly skilled and experienced Senior Innovation Manager to join our team at Bayer. As a key member of our innovation team, you will be responsible for driving the...
-
Senior Marketing Manager
3 weeks ago
Shanghai, China Logitech Full timeDescription SENIOR MARKETING MANAGER, CHINA FOR CHINA PWS GROUP The Role: Personal Work Space is the biggest division of Logitech, consisting of the tech devices that help people be at their creative and productive best in their personal workspace. It is a key pillar of Logitech's future as a global brand known for great design and...
-
Innovation Marketing Manager
4 months ago
Shanghai, China Faurecia Full timeJob Description The main missions of the role are to: The Innovation Marketing Manager is responsible for developing and executing innovation marketing strategies and ensure continuous innovation and market leadership. Deploy marketing strategies for automotive interior component products to ensure continuous innovation and market leadership. ...
-
Innovation & Localization Manager, D&M China
1 week ago
Shanghai, China Danaher Corporation Full timeBe part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be...
-
(Senior) Local Marketing Manager
1 month ago
Shanghai, China Gilead Sciences Shanghai Pharmaceutical Technology Co., Ltd. Full timeDescription Summary Developing competitive marketing strategy and effective event that can meet their regional market situation. Closely cooperating with central marketing, sales team and local cross functional team for effective promotion and implementation of project in their regions. Job Responsibilities Develop regional marketing strategy...
-
Senior Marketing Strategist
7 days ago
Shanghai, Shanghai, China Thermo Fisher Scientific Full timePosition: Senior Marketing Strategist Location: Shanghai Key Responsibilities: Formulate and execute a holistic marketing and business development strategy that aligns with the overarching objectives of the organization. Oversee a team of marketing and business development experts, offering mentorship, guidance, and performance evaluation. Act as a...
-
Innovation Marketing Manager-Personal Health
4 weeks ago
Shanghai, Shanghai, China Philips Full timeJob TitleInnovation Marketing Manager-Personal Health (Pipeline)Job DescriptionYou are responsible for•To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and development•Develop winning and effective portfolio strategy and innovation roadmap•Be responsible to define local winning proposition for each...
-
Bourbon Whisky Marketing Manager
2 weeks ago
Shanghai, China Suntory Global Spirits Full timeWhat makes this a great opportunity? Role Responsibilities To develop Highball marketing strategy in order to deliver against budgeted sales and accounts, profit and Premium beer brand and market. To increase the Brand awareness and recommend that JB & Kaku-bin highball is the new drinking style with meal to use media, event, promotion and seminar. To...
-
(Senior) Local Marketing Manager
1 month ago
Shanghai, China Gilead Sciences Full timeJob Description For Current Gilead Employees and Contractors: Please log onto your Internal Career Site to apply for this job. At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help...
-
Innovative Marketing Writer
7 days ago
Shanghai, Shanghai, China KRDS Full timeAbout KRDS KRDS is a prominent independent marketing agency specializing in digital and social media strategies. With a robust international footprint across Europe, the Middle East, and Asia, we craft and execute comprehensive communication plans for our diverse clientele on various social media platforms. Having successfully completed over 800...
-
Senior Global BM
4 months ago
Shanghai, China Unilever Full timeBACKGROUND AND CONTEXT This role is for a Senior Brand Manager in the Global Dove Skin Cleansing team. Dove Skin Cleansing is a EUR business with presence in over 160 countries. It is the #1 bodywash brand globally, almost twice the size of the next competitor brand, and continues to drive strong, consistent, sustainable and purposeful growth. The...
-
Marketing Manager
7 days ago
Shanghai, Shanghai, China Kardex Full timeKardex China is on the lookout for a seasoned local Marketing Communications leader with a robust background in Marketing & Communication, particularly within the Chinese market. The ideal candidate will elevate local MarCom performance and effectively collaborate with internal Business Partners. This dynamic marketing professional will develop a...
-
Senior Marketing Manager
4 days ago
Shanghai, Shanghai, China Logitech Full timeAbout the Role:We are seeking a highly skilled Senior Marketing Manager to join our China for China (C4C) business group at Logitech. As a key member of our cross-functional team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness in China.Key Responsibilities:Collaborate with the C4C...
-
Innovation Marketing Manager-Personal Health
3 months ago
Shanghai, China Philips Full timeJOB DESCRIPTION Job Title Innovation Marketing Manager-Personal Health (Pipeline) Job Description You are responsible for •To be in charge of Philips Personal Health products(Male Grooming/Oral Health Care)innovation planning and development •Develop winning and effective portfolio strategy and innovation roadmap •Be responsible to...