Manager, Marketing

7 months ago

Shanghai, China Avient Full time

ABOUT AVIENT:

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world.

Examples include:

Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

WHY AVIENT:

Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well as positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.

We believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation, or advancement are based solely on a person's qualifications, abilities, experience, and performance. 

Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state, and local law. 

General Summary:

The Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch packages) and platform/product definition for Avient's products and positioning. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer).

Essential duties and Responsibilities: 

The Purpose of the Marketing Function is to Deliver:

·Identify growth opportunities in EV and hydrogen vehicle by analyzing market value chain, design trends, materials needs, competitive landscape and set up plan to develop our targeting applications.

·Creates a strong value proposition of our key innovative platforms such as chemical foaming, flame retardants and other functional additives in target applications, focusing on the customer, product un-met needs and customization in specific scenarios.

·Leads new product development activities through innovation process (POL and NPD) and introduction of new products to sales and prospecting customers.

·Conducts market research for other trend driven opportunities and communicates widely in the organization.

·Generates effective marketing campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and performance is evaluated against sales targets.

·Develops effective trade shows, industry conferences and other digital promoting resources to generate prospecting leads and promote our innovative solutions.

·Supervises technical literature, advertising campaigns, definitions, specification, and performance standards. 

Competencies: 

Personal Skills - Stress Management
Personal Skills - Research
Personal Skills - Self Motivated
Software Skills - Microsoft Office
Personal Skills - Training/Mentoring Others
Software Skills - Microsoft Access
Personal Skills - Analytical Skills
Personal Skills - Time/Priority Management
Personal Skills - Influence
Software Skills - Microsoft Outlook
Software Skills - Microsoft Word
Software Skills - Microsoft Excel
Personal Skills - Ability to Multitask
Personal Skills - Work Independently
Software Skills - SAP Business Warehouse
Personal Skills - Work on a Team
Software Skills - Microsoft PowerPoint
Leader of Others - Drives Engagement
Leader of Others - Courage
Leader of Others - Values Differences
Leader of Others - Ensures Accountability
Leader of Others - Develops Talent
Leader of Others - Organizational Savvy

Education and Experience:

Bachelors-Marketing or Equivalent Experience 
Masters-Business Administration or Equivalent Experience 

·More than 5+ years of hands-on experience in the relevant industry and performs independently in marketing activities.

·Having a robust relationship or network with key OEMs, Tiers and compounding players in the transportation industry will be a plus advantage.

·Familiar with chemical foaming agent (CFA), flame-retardant and other functional additives used in the transportation industry with successful experience to spec in new business by leading a cross-functional team.

Solid salesforce experience in managing marketing campaigns, innovation dashboard and industry activities.

·High business acumen, proactive and enthusiasm personality

Excellent in presentation skills and fluent in English

Marketing - Marketing Strategy
Cross Functional - Budget Management
Cross Functional - Leadership Experience
Cross Functional - Global Experience
Marketing - Margin/Profitability Tracking
Cross Functional - Change Management
Marketing - Marketing Materials Development
Cross Functional - Voice of the Customer
Marketing - Customer Identification
Marketing - New Product Marketing
Marketing - Sales Campaign
Marketing - Marketing

Environmental, Health, Safety, & Security (EH&S) Requirements:

Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization. Security includes physical security and cyber security. 

Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law.

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