Marketing Manager

4 months ago

Shanghai, China Abbott Full time

1.RESPONSIBILITIES:

uMain Responsibilities:

Job Weighting%

Main Responsibilities

40

Management of marketing development of Therapeutical Area (TA) product portfolios

30

Management of Therapeutical Area (TA) marketing team

30

Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies

uMajor Responsibilities/Activities:

Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution Integrate launch readiness plan and launch plan Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brand marketing objectives Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action) Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis Develop an effective marketing team that supports TA marketing & sales strategies/objectives (e.g. staffing and coaching etc.) Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results Attract , keep and develop marketing talents and manage team’s turn over Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies to get sales team buy in. Provide onsite coaching and training support to Local Marketing Managers/Supervisors (LMM/LMS)and inspire them to execute marketing strategies with local adapted promotion activities to achieve sales goals. Directs the close cooperation between marketing and sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking. Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance.

  • Sales and Marketing Director for Asia-Pacific Region

    4 weeks ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Job Description:We are seeking an experienced Sales and Marketing Director to lead our Asia-Pacific region.About Us:Hospitality Marketing Concepts is a global provider of digital loyalty solutions to upscale hotels worldwide. Our turnkey solution includes concept and design, IT deployment, management, and ongoing marketing and member service.Role...

  • Hospitality Marketing Concepts

    4 weeks ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Hospitality Marketing Concepts is a leading global provider of digital loyalty solutions to upscale hotels worldwide.We are currently seeking a highly skilled and motivated Business Development Manager to take our growing Asia presence to the next level.The successful candidate will be responsible for identifying, soliciting, evaluating, developing and...

  • Customer Engagement Manager

    4 weeks ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Job SummaryWe are seeking a seasoned Call Centre Operations Manager to lead our telesales teams in Thailand. As a key member of our Hospitality Marketing Concepts team, you will be responsible for managing the day-to-day operations of our sales agents and driving business growth through effective coaching, motivation, and strategy deployment.

  • Business Development Manager

    7 months ago

    Shanghai, China Hospitality Marketing Concepts Full time

    Business Development Manager (South-East Asia) Hospitality Marketing Concepts ( www.hmcloyalty.com) is the leading, global provider of digital loyalty solutions to upscale hotels worldwide. HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and member service. ...

  • Call Centre Operations Manager

    7 months ago

    Shanghai, China Hospitality Marketing Concepts Full time

    Call Centre Operations Manager (Thailand) Hospitality Marketing Concepts ( www.hmcloyalty.com) is the leading, global provider of digital loyalty solutions to upscale hotels worldwide. HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and member service. The...

  • Hotel Relationship Manager

    4 weeks ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Hospitality Marketing Concepts (HMC) is a leading global provider of digital loyalty solutions to upscale hotels worldwide. As a Hotel Relationship Manager, you will be responsible for maintaining strong relationships with our hotel clients and members.Key Responsibilities:Respond to client inquiries about property facilities and servicesCommunicate...

  • Call Centre Sales Manager

    7 months ago

    Shanghai, China Hospitality Marketing Concepts Full time

    Call Centre Sales Manager (Asia-Pacific) Hospitality Marketing Concepts ( www.hmcloyalty.com) is the leading, global provider of digital loyalty solutions to upscale hotels worldwide. HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and member service. The...

  • Sales Manager

    7 months ago

    Shanghai, China Hospitality Marketing Concepts Full time

    Sales Manager (Malaysia, Philippines, Thailand, Vietnam) Hospitality Marketing Concepts ( www.hmcloyalty.com) is the leading, global provider of digital loyalty solutions to upscale hotels worldwide. HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and member...

  • Call Centre Sales and Operations Manager

    1 month ago

    Shanghai, Shanghai, China Hospitality Marketing Concepts Full time

    Call Centre Sales and Operations ManagerHospitality Marketing Concepts (HMC) is a global provider of digital loyalty solutions to upscale hotels worldwide.The objective of HMC's loyalty solutions is to help hotels increase bottom-line profit through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce...

  • Marketing Manager

    5 months ago

    Shanghai, China Wacker Full time

    Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless products that are an integral part of your everyday life possible for over years. From...

  • Marketing Manager

    7 months ago

    Shanghai, China Somfy Full time

    Marketing Manager Full-time Company Description As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all. As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation....

  • Manager, Marketing

    7 months ago

    Shanghai, China Avient Full time

    ABOUT AVIENT: Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include: Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including...

  • International Marketing Manager

    4 months ago

    Shanghai, China eChinaCareers.com Full time

    We are seeking an experienced International Marketing Manager to join a leading gaming company at their Shanghai office. This is a full-time role.About the roleThis role involves leading international marketing, managing global ad placements, and developing targeted strategies for user growth. You'll monitor and optimize campaigns, with a focus on Western...

  • Marketing Manager

    7 months ago

    Shanghai, China Roche Full time

    The Position You will be heavily focused on creating clinical utilities value and clinical utilities messaging on strategic panels and identifying qualified opportunities for Roche Professional product lines. You will be responsible to work closely with product managers, supervisor, specialists on disease management training and align on clinical...

  • Product Marketing Manager

    7 months ago

    Shanghai, China Thermo Fisher Scientific Full time

    : This role will be responsible for product management, marketing strategy & plan, pre-sales support, marketing campaign & activities, project execution and market development. The position’s main responsibilities include: Manage product lifecycle and integrated solutions to meet various needs of customers and drive China market growth; Keep...

  • Marketing Operations Manager

    4 weeks ago

    Shanghai, Shanghai, China Adidas Full time

    About This RoleWe are seeking a highly skilled Marketing Operations Manager to join our team at Adidas.Job SummaryThe successful candidate will be responsible for leading the development and implementation of marketing operations strategies, managing cross-functional teams, and ensuring timely project delivery.Main ResponsibilitiesDevelop and execute...

  • NV_Associate Marketing Manager.

    7 months ago

    Shanghai, China Medtronic Full time

    Careers that Change Lives A Day in the Life Responsibilities may include the following and other duties may be assigned. Directs the development of company market requirements for specific product(s) or product line(s). Leads and coordinates product planning, product launches, product management, market development and market research activities. ...

  • (Senior) Marketing Manager

    5 months ago

    Shanghai, China Pfizer Full time

    POSITION SUMMARY The role will be responsible for the national AMS-VPS strategy landing with right mechanism and platform, and develop tailored GTMx to fit VBP portfolio-selling. This position requires outstanding communications and leadership skills with proven success in innovation, and exceptional forward-looking capability to keep the business at a...

  • Senior Marketing Manager

    2 months ago

    Shanghai, Shanghai, China Thermo Fisher Scientific Full time

    Job Summary:We are seeking a highly experienced Senior Marketing Manager to lead our marketing and business development efforts in Shanghai. The successful candidate will be responsible for developing and implementing comprehensive marketing and business development plans aligned with company goals and objectives.Key Responsibilities:Develop and implement...

  • Marketing Manager- Shanghai

    7 months ago

    Shanghai, China Artefact Full time

    Job description:The Marketing Manager is responsible for creating and implementing a year-round Marketing program that helps build up the Artefact brand, drive maximum exposure and recognition within the China Data and Digital Marketing space, and support in driving new business leads in collaboration with Commercial Team.Responsibilities: Marketing program...