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Sr. Marketing Communications Specialist, Corporate Marketing

4 months ago

Shanghai, China Thermo Fisher Scientific Full time
: Act as a member of the corporate marcom BP for division business, contribute to the development of MKT strategic and tactical integrated marketing plans, to achieve objectives based on division marketing strategies. Lead best in class marketing execution for division MarCom events based on project team management, multi-function collaborations and streamlined process development. Work with division MKT team to generate customer communications with integrated marketing tools and channels, including tradeshows, seminars, webinars, printed materials, media/social media contents, digital interaction programs, etc. for specific message communication and demand generation purpose. Partners with cross team colleagues to ensure wider promotions of consistent corporate strategic messages and tone of voice. Understand the brand positioning in the market and support marketing campaigns and contents with clear and accurate branding visual applications Effectively control and track marketing expense Effectively manage and coordinate vendors of event operation and creation services.

Critical Competencies to Drive Business Results:

5+ years experience of related B2B Customer Marketing communications Knowledge of KPIs and marketing techniques for campaign management and result-driven Good communication and negotiation ability A knack for problem-solving Open-minded, persistent and collaborative with ability to operate with high energy and flexibility in a fast-paced, constantly evolving team environment.