Senior Director, Marketing Network Operation

4 weeks ago

Shanghai, China Coca Cola Full time

Description

Summary:

What You’ll Do for Us

Focus, Scope, & Impact:

Leads the OU Mkt operations and the implementation of the OU Mkt capability agenda , while connecting and integrating it to the global Mkt operations & capability network . Supports, as part of the global Mkt Operations and Capabilities network, the creation of a compelling vision and strategic agenda for KO Mkt capabilities, in anticipation of the future. This includes assessing marketing capability gaps, defining the OU agenda, resources and calendars to advance KO knowledge, skills & competencies, experiences and learning culture, leveraging external best practices and in partnership with HR and L&D. Owns and drives the OU Marketing PMO activities, comprising Innovation projects and Integrated marketing and Commercial initiatives, including the stewardship of ways of working (e.g. agile), key processes and routines (e.g. OU CCIF & Innovation Council), tools and best practices to deliver the OU KO Mkt agenda. Leads Agency operations , including agency selection, engagement and assessment, in line with the global guidelines that will support the future modern marketing organization. Builds strong relationships with senior agency operational leaders. Leads the OU experimentation agenda, including the Global Experimentation Platform at OU level, recommending and coordinating experiments with other Mkt sub-functions. This includes sharing learnings and lifting & shifting success cases to foster networked experimentation, accelerated non-duplicative learning and development of Mkt capabilities. Drives, in collaboration with HR and PAC, integrated internal engagement and communication strategy and plans for the OU Mkt team , executed through a curated, narrative-driven communications calendar, leveraging digital platforms and core Marketing routines. Coordinates the Mkt Platform Services transition at OU level, partnering with the Mkt Platform Services leader and supports the related change management requirements (including ensuring SLAs are being achieved and helping identify and solve key pain points and structural issues). OU Mkt Network Operations and Capabilities Lead will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global Mkt Network Operations and Capabilities Lead, with OU Marketing Lead and broader OU marketing team.

Work Focus

Ability to orchestrate multiple stakeholders from senior leadership through to frontline marketers, delivering the highest priority and enterprise wide scale bets, in a seamless fashion across platforms, systems, processes, routines etc. Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic direction for the business. Ability to mobilize and champion change management across the region and teams. Ability to develop, curate and deliver integrated strategy & communication, cognizant of key stakeholders. Direct Reports: 5 direct reports (combination of team leaders and individual contributors)

Communication Focus

The role communicates internally across OU Mkt (and eventually including Key Bottlers), the global Marketing community (Global team + 8 OUs), and OU HR and PAC. The role influences and aligns senior leaders across the OU, to adopt, support and implement the elements outlined in the scope of the role. The role also negotiates with senior leaders at OU level to invest in many of the elements outlined in the scope of the role our people, especially where opposing interests relative to local plans exist. The role is also responsible for influencing and sharing information and practices across the global Marketing community.

Qualification & Requirements

Experience

• 15+ years of senior leadership experience including Marketing, Innovation, Capability Management, Project Management and Agency Operations

• Experience working in leading cross-functional and cross-geographical teams is preferred

• Experience working with marketing in the field is preferred

We are looking for change agents that are ambitious and have a balance of creativity and business acumen, hence able to transform Marketing by bridging the future and the present, flexibility and discipline, processes and iteration, global and regional

KEY Knowledge REQUIREMENTS

MASTERY OF (REQUIRED)

MARKETING EXECUTION WITH BROAD CROSS-CULTURAL RANGE INNOVATION PIPELINE & CIF PROCESS MANAGEMENT CHANGE MANAGEMENT AND CULTURE TRANSFORMATION DEMONSTRABLE NETWORK & COMMUNITIES OF PRACTICE LEADERSHIP & EXTERNAL STAKEHOLDER MANAGEMENT CAPABILITY STRATEGY & MANAGEMENT DME MANAGEMENT / FINANCIAL SKILLS/P&L MANAGEMENT

BROAD EXPERTISE IN (GOOD TO HAVE)

KO SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THEBEVERAGE INDUSTRY STRONG BUSINESS CASE CONSTRUCTION AND SYSTEMIC THINKING DIGITAL  BOTTLER/COMMERCIAL EXPERIENCE AGENCY OPERATIONS PEOPLE MANAGEMENT & TEAM LEADERSHIP

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

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