Marketing Manager, Injectable Aesthetics

2 weeks ago

Shanghai, China Galderma Full time

Description

To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth.

Key Responsibilities   

To achieve business targets within the allocated budget: Drive business growth and sales target achievement for assigned brand. Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI

To develop and plan marketing strategy in both consumer and professional channels successfully

Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.

Develop product positioning and messaging for all relevant stakeholders

Gaining market intelligence and customer insight through relevant market research programs

To implement marketing strategy and tactics optimally

Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives

Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts

Establish partnership and relationship with HCP/KOLs to develop and strengthen brand endorsement

Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance

Support product training for sales force

To build up and maintain excellent collaboration with other functions

Guide and work closely with sales team and external agencies to ensure high quality execution of promotion programs

Input to monthly rolling demand forecast in consultation with relevant cross functional team

Lead the development of commercial value appraisals for new products/indication or business opportunities

Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Support commercial team for coverage expansion

People development

To coach, guide and develop PM/SPM capability

Skills & Qualifications   

University degree or above; Medical Science, Pharmacy or related major preferred

Minimum of 12 years’ experience in brand management of skincare industry; with experiences in physician dispensed skincare or medical aesthetics preferred

Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.

Required pre-requisites skills/experience for this position:

Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel.

Proactive in problem solving and a team player.

Passionate for excellent work, self-motivated and customer orientated.

What we offer in return  

At Galderma, you have the opportunity to gain new and challenging work experience and create an unparalleled, direct impact. We offer careers in innovation and accountability, empowered by diverse, collaborative colleagues across functions and geographies who share their passion to advance dermatology for every skin story.

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

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