Marketing Manager

2 months ago

Xuhui, China Air Charter Service Full time
Job Description

  • Day-to-day marketing: Manage and execute the marketing activities of our offices in Greater China – currently Hong-Kong, Beijing and Shanghai. 
  • Regional Strategy: Develop and tailor marketing strategies specific to the Chinese market(s), ensuring the localisation of channels, content, and campaigns for optimal engagement.
  • Email marketing: Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
  • Social Media: Coordinate, localise and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
  • Print & Promotional marketing: manage the production and stock of local prints, promo items and clients' gifts.
  • Exhibitions and events: research relevant events in Mainland China and assist the Head of Events to organise.
  • Digital marketing: assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
  • Report local marketing activity to London
  • Budget and manage the local marketing spend
  • Research and source local suppliers when necessary.

Qualifications

  • Marketing Degree or professional diploma 
  • Minimum of 6 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
  • High proficiency in both written and spoken English and Chinese
  • Experience in marketing content localisation
  • Experience in managing Chinese social media channels, WeChat, Red, etc.
  • Experience in planning, writing and executing email campaigns, using an Email Service Provider
  • Experienced in the segmentation of customer data lists
  • Excellent attention to detail
  • Excellent communication, analytical and problem-solving skills.
  • Ability to communicate effectively with a variety of stakeholders
  • Ability to work autonomously, and also within a team, using common sense and initiative.
  • Experience working alongside sales teams
  •  Experience working within international B2B & B2C companies
  • Experience in SalesForce – email marketing platform.


Additional Information

WHAT IS IN IT FOR YOU

  • Work with a market leading company
  • A friendly, fun and exciting environment
  • 20 days of Annual leave

Air Charter Service is proud to be an Equal Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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