Associate Director, Marketing and Communications, Admissions

3 weeks ago

Shanghai, China NYU Shanghai Full time

Position Summary

NYU Shanghai is China’s first Sino-American research University, and a vibrant part of the global network of New York University, dedicated to recruiting and graduating a community of global scholars with a deep understanding of the role the US-China relations play in innovation and the global community. 

The Associate Director, Marketing and Communications for Enrollment Management is a Shanghai-based marketing leader who drives strategic marketing plans for the Office of Undergraduate Admissions at NYU Shanghai and furthers the primary goal of attracting and enrolling future students, in partnership with the University's central Enrollment Management division. The successful candidate is fully bilingual in English and Mandarin, and is an independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels – print, digital, paid media, PR, and social media, and in developing and executing high caliber on and off-campus events.

The Associate Director will report to the NYU Shanghai Admissions office in Shanghai and the marketing team in New York and will liaise with the NYU Shanghai University Communications team, ensuring that marketing plans are well-integrated and support both NYU Shanghai’s China-specific and global outreach. This role will manage two professional staff members, one who is charged with executing creative concepts, and one who is responsible for the visitor experience on campus.

The main responsibilities include:

Work with NY based enrollment management marketing team to provide visionary and operational leadership in communication strategy for recruitment, enrollment, financial aid, and new student transition through initiatives that are contemporary, on brand message, relevant, and serve to provide greater visibility of the university to prospective students; Design strategic, goal based, data-driven marketing and communications plans targeting the Chinese and global audience in alignment with the vision of the university, and undergraduate admissions. Drive the implementation of the plan across multiple channels, website, social media, and other digital platforms, collateral development, and advertising; Plan and execute efforts that deliver effective culturally relevant communication to prospective first-year and transfer students, their families, influencers such as school counselors and transfer advisors, and other stakeholders that elevate the NYU Shanghai brand; Convey the value proposition of NYU Shanghai including degree outcomes to ensure consistent and thoughtful messaging. Increase prospective student engagement from prospect through matriculation. Leverage the richness of our students, faculty, staff, and alumni in storytelling; Leverage technology utilizing a variety of platforms and mediums including best practices in social media, web design/development integration, email, demand generations and others within higher education and preferably enrollment management with an eye to the future. Evaluate and assess the use of technology, both current, and new, to maximize and track prospective student engagement; Cultivate data-driven, high-impact, and results-oriented marketing practices in order to enroll an increasingly high-achieving and diverse student body across academic disciplines. Strengthen partnerships to develop multi-year messaging designed to generate a diverse undergraduate applicant pool, manage enrollment, and support students particularly through matriculation; Establish metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals; Collaborate with University Communications and other internal stakeholders to create, refine, implement, and direct a university-wide comprehensive marketing communications effort for undergraduate admissions; Manage budget and coordinate with enrollment management leaders to effectively use resources to meet current and future marketing and communication needs. Adapt to changing operating conditions and resource availability. Oversee internal and external key vendor relationships to ensure maximum performance from purchased services and to track effectiveness; Oversee NYU Shanghai Welcome Center operation. Plan and execution of large-scale virtual and in-person events, both on-campus and in various locations in China; Lead, direct, mentor, and motivate the Undergraduate Admissions Marketing and Communications unit composed of 2 direct reports; Other responsibilities assigned.

Qualifications

Required Education

Bachelor’s degree required, preferably in communications or related fields. Prefer Master’s Degree in marketing or related field.

Required Experience

5+ years progressively responsible professional marketing and communications experience in China, preferably relating to higher education. Must include previous experience in managing personnel, campaigns and events. 

Preferred Experience

Experience with developing and implementing integrated marketing strategies in a higher education or non-profit context; candidates with agency experience will also be considered; Experience in market research and data analysis; Experience in developing and executing creative marketing campaigns across multiple channels; Demonstrated success in delivering innovative and targeted marketing campaigns that generate results; CRM and/or marketing automation experience creating tailored customer journeys for diverse audiences.

Required Knowledge, Skills, and Abilities

Superior written, oral, and interpersonal communications skills in English and Mandarin. Interviews will be conducted in both English and Mandarin; Demonstrated ability to effectively organize and manage multiple projects and priorities; Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment; Results and detail oriented, highly organized and creative self-starter; Ability to set goals and easily adapt to changing demands; Ability to work evenings and weekends as required by admissions events.

Additional Information

About NYU Shanghai

NYU Shanghai is China’s first Sino-US research university and the third degree-granting campus of the NYU Global Network. We were founded in 2012 by New York University and East China Normal University with the support of the city of Shanghai and the district of Pudong. NYU Shanghai seeks to cultivate globally-minded graduates through innovative teaching, world-class research, and a commitment to public service. 

NYU Shanghai is an equal opportunity employer committed to equity, diversity and social inclusion. We are proud of its diverse and talented staff members, who work together to build and sustain this unique and pioneering institution of higher education in China. 

  • Assistant Director, Admissions

    3 weeks ago

    Shanghai, China NYU Shanghai Full time

    Position Summary The Assistant Director, Admissions is based in Shanghai, China and is an integral member of the international admissions team. The Assistant Director, reporting to the Associate Director of Admissions, will recruit extensively in assigned regions of the world (USA and international), build/nurture relationships with high schools,...

  • Director, Internal

    4 days ago

    Shanghai, China Marriott Full time

    Job Number 24083222 Job Category Public Relations & Communications Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Communications and Brand PR is an integral part of the Consumer Operations function which leads...

  • Associate Director, Transaction Banking FI sales

    3 weeks ago

    Shanghai, China Australia and New Zealand Banking Group Limited (ANZ) Full time

    Associate Director, Transaction Banking FI sales Associate Director, Transaction Banking FI sales Req ID: Department: Insto Transaction Banking Sales Financial Institut Division: Institutional Location: Shanghai About the Role: At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing...

  • Regional Marketing Director

    3 weeks ago

    Shanghai, China Gensler Full time

      ­­Your Role The Regional Marketing Director (RMD) will provide strategic input, pursuit leadership, and general business development acumen. The RMD partners with the leaders of our region, offices, and practice areas to drive the firm’s growth and recognition in the region. The RMD implements the firm’s global marketing/communications...

  • Associate Creative Director

    3 weeks ago

    Shanghai, China AKQA Inc Full time

    Associate Creative Director The Associate Creative Director leads and directs cross-disciplinary development of innovative and engaging digital experiences ESSENTIAL DUTIES AND RESPONSIBILITIES Brainstorm, concept and collaborate on overall campaign ideas with creative team Set and lead overall creative direction across all disciplines to...

  • Associate Director of Event Sales

    3 weeks ago

    Shanghai, China Hyatt Corporation Full time

    Associate Director of Event Sales - Alila Shanghai Alila Alila Shanghai CN - 31 - ShanghaiSalesDepartment Head/ManagerFull-timeReq ID: SHA003514 Summary You will be responsible for the efficient running of the department in line with Hyatt Hotels Corporation's Strategic Priorities, whilst meeting employee, guest and owner expectations To assist in...

  • Associate Director | Tenant Representation

    3 weeks ago

    Shanghai, China Colliers Full time

    Company Description Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 62 countries, our more than 17,000 enterprising professionals work collaboratively to provide expert advice to real estate owners, tenants and investors. With annualized revenues of $4.3billion and...

  • Dir-Marketing Communications

    5 days ago

    Shanghai, Shanghai, China Marriott International Full time

    Job Number Job Category Sales & MarketingLocation Le Méridien Shanghai Minhang, 3199 Caobao Road, Shanghai, Shanghai, China VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication...

  • Dir-Marketing Communications

    5 days ago

    Shanghai, China Marriott International Full time

    Job Number 24082663Job Category Sales & MarketingLocation Le Méridien Shanghai Minhang, 3199 Caobao Road, Shanghai, Shanghai, China VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all...

  • Associate Marketing Director

    3 weeks ago

    Shanghai, China Roche Full time

    The Position Planning • Set up marketing plan and strategy based on the analysis and research of market data • Execute marketing plan in a correct direction through timely cross-functional collaboration and customer communication Marketing & Product Management • Keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation...

  • Senior Manager/Associate Director

    3 weeks ago

    Shanghai, China Knight Frank Full time

    Senior Manager/Associate Director – Industrial Services We are looking for a Senior Manager/Associate Director to join our Industrial Service team in Shanghai to work with department heads, regional business development staff and the internal desks at Knight Frank to plan, implement and strategically manage the promotion of our industrial...

  • Director, Internal

    4 days ago

    Shanghai, Shanghai, China Marriott Full time

    Job Number Job Category Public Relations & CommunicationsLocation Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, ChinaSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYCommunications and Brand PR is an integral part of the Consumer Operations function which leads the overall consumer strategy comprising of...

  • Marketing Communications Specialist II

    3 weeks ago

    Shanghai, China Thermo Fisher Scientific Full time

    Role responsibility: Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities mainly offline Achieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team target Explore potential market segment and leverage resources to...

  • Marketing Communications Specialist III

    3 days ago

    Shanghai, China Thermo Fisher Scientific Full time

    Role responsibility: Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities both online and offline Achieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team target Explore potential market segment and leverage...

  • Marketing Communications Specialist III

    11 hours ago

    Shanghai, Shanghai, China Thermo Fisher Scientific Full time

    Job DescriptionRole responsibility:Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities both online and offlineAchieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team targetExplore potential market segment and leverage...

  • Marketing Communications Specialist III

    3 hours ago

    Shanghai, China Thermo Fisher Scientific Full time

    Job DescriptionRole responsibility:Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities both online and offlineAchieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team targetExplore potential market segment and leverage...

  • Manager Marketing

    2 weeks ago

    Shanghai, China Kardex Full time

    Kardex China is seeking an Experienced local MarCom leader with a profound background in Marketing & Communication, the Chinese market, preferably with a good network in the logistics industry. The candidate brings the local MarCom performance to the next level and guides & steers the internal Business Partners on eye level. The energetic and driving...

  • Marketing / Communications

    7 days ago

    Shanghai, China tesa Full time

    What you will do Communication Strategy & Planning： Deep insight about business unit's go-to-market strategy, develop the short-term to long-term marketing communication strategy to influence BU marketing strategy bilaterallyDevelop, execute and excellence the comprehensive marketing communication plan based on marketing communication strategyCreate the BU...

  • Academic Director

    3 weeks ago

    Shanghai, China Nord Anglia Education (China) Full time

    JOB DESCRIPTIONENGAGEMENT AND INTERACTION – SCHOOL AMBASSADOR TO INTERNAL COMMUNITYEffective communication and collaboration are essential in this role. The Academic Director works closely with the Vice Principal, other school administrators, teachers, parents, and external stakeholders to foster positive relationships and ensure a cohesive educational...

  • Academic Director

    4 weeks ago

    Shanghai, Shanghai, China Nord Anglia Education (China) Full time

    JOB DESCRIPTIONENGAGEMENT AND INTERACTION – SCHOOL AMBASSADOR TO INTERNAL COMMUNITYEffective communication and collaboration are essential in this role. The Academic Director works closely with the Vice Principal, other school administrators, teachers, parents, and external stakeholders to foster positive relationships and ensure a cohesive educational...