Associate Marketing Director

Found in: Talent CN S2 - 1 week ago


Shanghai, China Roche Full time

The Position

Planning
• Set up marketing plan and strategy based on the analysis and research of market data
• Execute marketing plan in a correct direction through timely cross-functional collaboration and customer
communication
Marketing & Product Management
• Keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation of the Roche
products
• Plan, allocate and implement annual marketing plan
• Conduct market research to understand market, competitors, brand positioning
• Work closely with Corporate Strategy Planning, SFE and Sales Leaders to optimize CRM as well as sales
strategy & road map
• Contributes to Sales Force training on Product, product positioning and key messages
• Attend regular sales meeting and joint call
• Lead CBT and Cross functional team to integrate internal resources to make brand decisions and
facilitate successful launch, drive the implementation of the tactic
Financial Management
• Allocate and Manage sales budget to maximize ROI
• Develop, maintain and report on Sales forecasts
Performance Management
• Illustrate company business strategy, set working objective and promotion task, motivate team to
ensure business development
• Build cooperative and collaborative team spirit to align well with company’s culture
Team Management
• Provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation,
performance management, training, and professional development
• Lead team to work closely and collaboratively with cross functions to combine resources, and drive win-
win solution.
• Manage turnover, develop high potential employees and provide career development opportunities for
personnel

Change Management
• Initiate creative platforms and transform business model to build competitive advantage
• Lead team adapt to change and drive business results under new environment


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