Commercial Director, Greater China
1 month ago
Major Responsibilities :
Strategy and Business Development
Work under the leadership of General Manager in collaboration with all functions to define strategic direction for the sales and commercial operations and identify/validate key opportunities to drive profitable growth Lead strategic initiatives, providing advice, leadership, and/or support, as required (e.g., Gross Margin Improvement, Marketing Mix Optimization, Sales Force Alignment/Expansion/optimization, et al.) Lead and drive the annual strategic planning process; generate new ideas on how to create growth and value for China Act as a strategic “think tank” for General Manager on business development opportunities (ex. partnerships with other organizations) Conduct periodic business reviews with the Leadership team to identify and address business issues and opportunities, and to ensure progress toward business objectives Drive the forecasting process (e.g., Sales & Operations Planning, Rolling LBE)CRM&Digital
Develop a holistic CRM and Digital strategy and roadmaps, ensuring continuous implementation for Greater China Work with APAC/global team to ensure digital health tool local solution is supported with necessary resource/technology help from global Implement and enhance China local digital heath tool to leverage it to enhance busienss results Manage campaigns to promote the download & utilization of digital health tools and drive the user activeness, user retention and repeat purchase etc. Design, align, champion and implement a customer lifecycle matrix using the appropriate variables, including propositions across contextual elements (relationship to brand, location, time of day, purchase history, customer service interactions, research inputs)Commercial Excellence and Operation
Outline vision for enhancing sales team impact and efficiency, align organization to vision and set strategy for achieving it Establish analytic methodologies and support tools / processes to assist business teams make informed decisions on sales team sizing, structure, alignment, target setting, resource allocation and motivational plans Lead cross function efforts to address strategic sales team related issues Continually improve efficiency in Commercial operation and support business growth via Commercial strategy implementationCustomer Experience
Develop a clear customer service strategy to support both the patient population as well as the healthcare professionals’ (HCP) needs Evaluate current customer journey and engagement touch-points and recommending improved solutions and implementing these solutions via the third party customer service vendorMinimum Education Required :
BA/BS in business or science/engineering. MBA, PhD or MD from top-tier school will be an added advantageMinimum Experience Required:
Proven leader with at least 10 years working experience within the healthcare sector; with 5 years in a managerial grade, leading and building high performing teams Experience in building and executing a best-in-class business strategy and has demonstrated experience in new product launches, creating sustainable growth, managing a portfolio of brands Outstanding consulting and strategic planning skills—proven ability to identify/define business questions and issues, conduct analysis, formulate actionable ideas and recommend/sell a point-of-view to senior management Have a strong understanding of sales and marketing, with a spirit of entrepreneurship and proven ability to drive an idea through to full implementation Innovative and creative—demonstrated ability to leverage consumer insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage High-energy, self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, exhibits a bias for action and demonstrates good executive presence Exceptional verbal and written communication skills in both English and Chinese a must, with the ability to interact effectively with all levels of leadership Experience in the healthcare or consumer packaged goods sector preferred Top-tier strategy consulting experience (e.g., McKinsey, Bain, Boston Consulting Group, Strategy&) or 5+ years post-MBA work experience advantageous-
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