Product Manager

6 months ago


Shanghai, China Roche Full time

The Position

Principle Roles & Responsibilities / Accountabilities
(Major functions of the position)

Lead consumer strategy and translate brand strategy to design integrated consumer activation campaigns Develop consumer behavior and decision-making journey and identify key drivers and implement consumer projects to activate public awareness of influenza Drive creative and innovation consumer activation projects Design creative consumer messages and materials to support consumer projects Communicate and collaborate effectively with other brand relevant departments and external partners

Education/Qualifications

Bachelor above Medical, marketing, preferred

Job Required Competencies

MNC background prefer Minimum 3-5 years’ experience of Marketing Consumer company or relevant Marketing experience preferred, Strong consumer project management capabilities, self-motivated and results-driven Strong execution capability, strong cross-functional communication
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