Strategy Marketing Manager

1 month ago

Shanghai, China Abbott Full time

Retail & EC Strategic MKT Manager R&R
 

Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/tracking Develop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand team Capitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business target Administer & supervise marketing plans’ implementation with flawless execution P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target Liaise with cross functions such as finance, regulatory, medical affairs, sales and GA to ensure marketing strategies are realized In conjunction with sales team to ensure synergy of marketing plan & sales plan and relevant departments to ensure smooth execution Maintain up to-date information and understanding of market, competitor and consumer/customers Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.

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Rx/OTC Retail Marketing/Channel/Trade management experience, EC marketing experience is plus Multiple products business management Renewal/turn-around/ Growth business Strategy development, execution, and measurement P&L, budgeting, planning & forecasting, finance Risk-based analysis and decision making, and contingency planning Identify and capitalize on customer opportunities. Talent management/development Regulatory, QA, legal policies/environment Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort.

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