Marketing Manager

1 month ago


Beijing, China PeopleCert Full time

PeopleCert is seeking a dynamic and results-driven Marketing Manager - Language Qualifications to spearhead our marketing efforts in China. This role is pivotal in driving brand awareness, engagement, and product adoption within the local market. As the Marketing Manager, you will be the key driver of both offline and digital marketing strategies, ensuring the successful promotion of our language qualifications products and services across China.


As a Marketing Manager, your tasks will include the following:

· Marketing Strategy Execution: Implement, monitor, and report on local marketing plans, ensuring alignment with our global strategy and objectives. · Value Proposition Communication: Clearly articulate the unique value proposition of our products to the local market, tailoring messages to resonate with Chinese customers. · Content Creation & Localization: Develop and adapt engaging content tailored to the Chinese market, ensuring cultural relevance and resonance. · Channel-Specific Marketing: Identify and recommend effective marketing activities for different channels and markets to maximize market share and profitability. · Digital Campaign Management: Design, manage, and execute digital marketing campaigns, focusing on driving measurable results. · Social Media Management: Manage local social media channels - monitor and optimize local accounts to maximize reach and interaction with our target audience. · Website content localization management: Responsible for the translation and localisation of website content, ensuring the site is updated and optimized for the Chinese audience. · Event Management: Plan and execute offline marketing activities and events that drive engagement and product awareness. · Public Relations: Lead local PR initiatives to enhance brand visibility and credibility within the region. · Marketing Materials: Localize marketing collateral to ensure consistency with brand messaging/ brand identity while appealing to local preferences. · Market Research: Analyze the competitive landscape and consumer behavior to provide actionable insights to central teams. Stay ahead of market trends and buyer preferences. · Cross-Functional Collaboration: Work closely with global teams to coordinate and align marketing activities, ensuring cohesive and effective campaigns.


What we look for:

· Bachelor’s degree in marketing, Digital marketing, or related field. Master’s degree will be a plus · Min 3 years of proven experience in offline/digital marketing. Experience in B2B and B2C marketing is essential, with experience in the certification or education industry being a strong asset. · Exceptional written and verbal communication skills in English (C2 level certification preferred; LanguageCert C2 LTE or C2 IESOL certification is a plus). · Solid understanding of digital marketing tools, platforms, and advertising channels, with hands-on experience managing digital campaigns. · Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties around the world · Problem-solving and analytical capabilities. Ability to develop creative/non-traditional solutions for challenging problems. Metrics-driven marketing mind with eye for creativity · Well organized, strong teamwork approach, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment · Attention to detail


What we offer:

Competitive remuneration package Work in an international, dynamic and fun atmosphere Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees Huge learning experience in using best practices and global environment Constant personal and professional development 100% Virtual Hiring Process


If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you


  • Marketing Manager

    6 months ago


    Beijing, China Sonova Full time

    公司介绍:总部位于瑞士施泰法的索诺瓦集团是领先的创新听力保健解决方案供应商。集团通过其核心业务品牌峰力、 优利康、汉莎通, 领先仿生和听力保健服务业务,例如,傲诺瓦, Geers, Boots听力保健, Connect Hearing以及Lapperre,开展运营。...

  • Marketing Manager

    7 months ago


    Beijing, China Paymentwall Full time

    Responsibilities Formulate corporate brand strategy and organize the implementation of brand promotion, marketing, and increase company awareness; Proposal, planning, organizing and executing online and offline monthly influence events; Write and maintain publicity contributions for each event, manage social media accounts, and media PR resources; Make full...


  • Beijing, Beijing, China 8264 MS-Dormer Tools, India Full time

    Job SummaryWe are seeking a dynamic Marketing Professional to join our team at 8264 MS-Dormer Tools, India.The successful candidate will be responsible for executing marketing campaigns, managing vendor relationships, and analyzing marketing activity performance. The ideal candidate will have extensive experience in marketing, excellent communication skills,...

  • Marketing Manager

    1 month ago


    Beijing, China PEOPLECERT Full time

    Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! PeopleCert is seeking a dynamic and results-driven Marketing Manager - Language Qualifications to spearhead...


  • Beijing, Beijing, China Bayer Full time

    Transforming Medicine with Vision and PassionAbout BayerBayer is at the forefront of innovation, driven to solve the world's toughest challenges and create a world where 'Health for all, Hunger for none' is a reality. We're a community of visionaries, united by our passion for making a difference. Our commitment to energy, curiosity, and dedication fuels our...


  • Beijing, Beijing, China Philips Full time

    Job Title: dSr. Marketing Manager, ImagingJob Description:Your Role:Develop and execute marketing strategies to drive growth in the health systems business in China.Collaborate with global business to define locally relevant professional marketing deliverables and product portfolios.Lead local marketing activation and ensure professional marketing...


  • Beijing, China Lenovo Full time

    Description and Requirements As part of the worldwide consumer marketing team in the intelligent device group you will integrate, under a director of consumer marketing, a cross-product Product Marketing team, based in our Beijing headquarters. You will help create and market innovative consumer products, solutions and services including tablets, PCs,...


  • Beijing, China Lenovo Full time

    Description and Requirements If you have a passion for marketing & technology, you are excited by developing strategies and nurturing relationship with partners, project manage teams to bring to market challenging marketing projects, you want to work in a very diverse & global team and are not afraid of changes to make an impact then keep reading. ...


  • Beijing, Beijing, China AppsFlyer Full time

    Are you a seasoned marketing professional looking to take your career to the next level? We're seeking a talented Event Marketing Manager to join our team at AppsFlyer. As a key member of our marketing team, you'll be responsible for developing and executing marketing plans that drive business growth in the Greater China Region.As an Event Marketing Manager,...


  • Beijing, China Amazon Connect Technology Services (Beijing) Co., Ltd. Full time

    Amazon Web Services China is seeking a talented, self-directed segment marketing manager to contribute, develop and grow the Amazon Web Services cloud computing businesses for industry. This is a unique opportunity to play a key role in an exciting and fast-growing business in China. Industry Marketing Manager is responsible for developing, proposing,...


  • Beijing, Beijing, China AppsFlyer Full time

    Are you looking for a challenging marketing role that involves planning and executing unforgettable events in the Greater China Region? We are seeking a seasoned and passionate event marketing manager to join our team at AppsFlyer. As a marketing manager, you will be responsible for developing and executing marketing plans that meet overall business goals...

  • Market Access Manager

    3 months ago


    Beijing, China Abbott Full time

    Role Description Understand, describe and prioritize most relevant (influential, accessible) market access stakeholders (payers, governmental bodies, industry associations, professional associations and other stakeholders) for local CRLB organization/business Build trusted and strategic relationships with payers and influencing stakeholders to...


  • Beijing, China AppsFlyer Full time

    Are you a passionate B2B marketing professional who wants to grow your career by working on numerous projects for a market-leading mobile SaaS company? You’ll be joining a team of nine amazing individuals responsible for growing revenue, customer satisfaction, and brand awareness across GCR. You’ll be involved in all aspects of our marketing mix and...


  • Beijing, Beijing, China 1215 GlaxoSmithKline (China) Investment Co Ltd Full time

    OverviewGSK is a global biopharma company dedicated to uniting science, technology and talent to get ahead of disease together. We prevent and treat disease with vaccines, specialty and general medicines.Job DescriptionWe are seeking a Senior Market Development Manager to join our team at 1215 GlaxoSmithKline (China) Investment Co Ltd. As a key member of our...


  • Beijing, Beijing, China Microsoft Full time

    Job DescriptionIn Consumer Sales Organization (CSO), we aim to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365, and Surface....

  • Marketing Associate

    7 months ago


    Beijing, China MiQ Full time

    Role: Marketing Associate / Manager THE OPPORTUNITY This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employee's professional and personal development. JOB...


  • Beijing, Beijing, China Microsoft Full time

    Job DescriptionOverviewMicrosoft is seeking a highly skilled Ecommerce Partner Marketing Manager to join our Consumer Sales Organization (CSO). As a key member of our team, you will be responsible for driving ecommerce partner account growth through full-funnel partner marketing plans, creative campaigns, and relevant experiences.ResponsibilitiesDevelop and...


  • Beijing, Beijing, China Pfizer Full time

    About the Role:We are seeking a talented Strategic Marketing Manager to support the development and implementation of our oncology commercial strategy. As a key member of our team, you will be responsible for cultivating external opinion leader relationships, establishing necessary professional relationships with government authorities and external contacts,...


  • Beijing, China AppsFlyer Full time

    What you’ll do: Cultivate relationships with industry media, institutions, and ecosystem partners to leverage joint marketing efforts both online and offline, maximize brand impact, and drive business results. Take a leading and ownership role in creating holistic marketing projects (events/virtual events/content/other innovative ideas) with ecosystem...


  • Beijing, Beijing, China Novo Nordisk Full time

    About the DepartmentAt Novo Nordisk, our Markets Access team is dedicated to delivering exceptional market access performance and championing public policies and sustainable development. We focus on various aspects, including product access strategies, patient pathways, and price accessibility of listed products. Additionally, we ensure the effectiveness of...