Marketing Creative Director

1 month ago

Shanghai, China Riot Games Full time

Responsibilities:

Work with publishing leads and brand managers, translate marketing and marketing briefs into creative concepts that deliver on business goals and player experiences. Work closely with local publisher, to guide, support, review and provide constructive feedback on key local marketing creative and assets Collaborate with multidisciplinary teams of internal and external creative partners (writers, producers, editors, directors, illustration artists, 3D/2D animation, visual designers) to deliver creative. Use the knowledge of in-house and external experts to develop high quantity and quality global digital advertising/user acquisition assets across platforms and social media channels, and the development of CGI, digital and live action narrative content. Develop and present creative concepts to product leads and other stakeholders. Push the consistency and thematic resonance of a brand through campaign executions that range from ad-like objects to key art for live events to social media executions. Work with producers to meet campaign deadlines, provide creative feedback and direction to vendors and teams.

Required Qualifications:

8+ years’ experience at a digital advertising agency or client-side with a focus on executing creative strategies that meet publishing goals Experience concepting across a variety of mediums and then helping find the right creative partner to bring that vision to life Experience developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform Fluent in English and Mandarin, has cross cultural/team/discipline collaborative working experience

Desired Qualifications:

Experience working with briefs and stakeholders to create fresh ideas that are catered to the gaming or esports communities Understand what gaming competitors are doing to promote acquisition, fandom, and engagement Experience with graphic design and basic video editing

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