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Marketing Manager, HSBC Life Insurance
6 months ago
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is part of the Marketing Function Management team, which plays a crucial role in ensuring that a consistent operating framework and process is used to formulate, agree, optimise, prioritise and evaluate plans for execution. This includes the definition and management of the appropriate resources required for effective delivery. It also works closely with business partners to ensure budgets are deployed effectively and are clearly measured.
We are currently seeking an experienced professional to join our team.
In this role, you will:
1.Have a clear understanding of business objectives, growth drivers and pain points
2.Develop deep understanding of target audience client needs, pain points, objections in order to have sufficient insight to create meaningful impactful creative direction
3.Understand competitor creative positioning to ensure HSBC can develop a creative positioning that is differentiated and more attractive than competitors
4.Partner closely with Proposition team to have a deep understanding of Pinnacle and WPB offerings, differentiators and hero offerings
5.Create highly compelling and easy to understand creatives, spanning brand story telling, proposition story telling, to offer / campaign story telling, deploying different creative approaches to effectively communicate our offer in the most attractive manner, and as a result increase awareness, consideration and conversion
6.Work closely with Media team to be on the same page on media plans and ensure creative approaches are fit for purpose with different media formats to drive maximum comprehension and ease of digestion
7.Work with internal content production team and external creative/content production agencies as needed to execute on creative work in a timely manner
8.Collaborate closely with research teams as needed to test creative approaches
9.Post implementation, review results from data, frontline and client feedback to understand effectiveness and future enhancement opportunity
10.Act as a key representative of the Insurance marketing team and take the lead on risk & control responsibilities such as regulator reporting and CRP related activities.
RequirementsTo be successful in the role, you should meet the following requirements:
1.To be successful in the role, you should meet the following requirements:
2.Strong competency and experience in proposition design, insights, digital and marketing
3.Good understanding of the China financial industry and consumer behavior
4.Customer-focused; results-oriented; ability to deliver within deadlines
5.Relevant experience in sales & distribution within HSBC is preferred
6.Strong thought leadership and creativity, with a clear commercial focus (proactively pursuing new business opportunities)
7.Ability to deliver senior management-ready materials
8.Strong communication skills
9.Strong competency in professional project planning, and other project management skills
10.Some knowledge on risk and control
11.Flexibly when managing shifting or competing priorities
12.Proven ability to build strong relationships across stakeholder groups
13.Bachelor’s degree or equivalent
14.Strong Analytical and Presentation skills
15.Energetic, positive attitude and team player
16.Fluent in both English and Mandarin
