Senior Manager Retail Marketing Planning, SP

4 weeks ago

Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

 

  • Lead and steer the execution of the Global Brand Strategy locally through consistent deployment and execution of the retail marketing plan throughout the Market, delivering into all relevant Brand and Commercial KPIs for SP categories - RN/TRN/FB/SPSP/BB/TERREX .
  • Drive continuous improvement in retail productivity and brand image through ensuring superior, consistent retail environment setup, and a well-managed retail development and trade marketing and visual merchandising implementation platform.

 

Key Responsibilities:

  • Collaborate between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans for SP categories - RN/TRN/FB/SPSP/BB/TERREX ..
  • Closely co-work with X functions thru GTM process to work out the retail marketing calendar with clear campaign strategy .
  • Manage and review budget for monthly campaigns to ensure campaigns are executed in accordance to MWB plan. And lead managing category retail marketing MWB plan in accordance to the annual retail marketing plan for the market.
  • Lead in new door opening in terms of in store communication on originals brand , focusing on key door and national all store formats
  • Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
  • Develops retail marketing management platform and rollout plans
  • Work with the Regional team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
  • Manage multi brand in store communication for key story .
  • Provides strong leadership for horizontal reports
  • Sets performance plans with each direct report
  • Provides coaching & feedback to subordinates
  • Ensures that direct reports set performance plans with subordinates
  • Other job-related work assigned by supervising manager

 

 

KPIS

  • On-time, high quality implementation monthly isc
  • On-time, high quality and cost effective deployment of in-store communication/visual merchandising program
  • Meet SP net sales target.

 

Key Relationships:

  • Global retail marketing/activation team
  • Retail Marketing creative team
  • BU
  • Brand comms
  • Sales
  • Onmi Buy
  • Retail operation
  • VM
  • Store design team
  • CRM team

 

Knowledge, Skills and Abilities:

  • Excellent verbal and written communication skills (both English and Mandarin)
  • Strategic mindset with strong executional abilities
  • Excellent presentation skills.
  • Excellent leadership and cross functional management skills, have senior leadership on team members manager with subordinates.
  • Strong aesthetic and creative sense
  • Ability to balance aesthetics with business acumen
  • Excellent skills in motivating, coaching and engaging teams
  • Ability to plan, prioritize and organize
  • Works well under pressure
  • Proactive with a positive attitude
  • Advanced user of MS Office suite of products

 

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 10 years’ experience in retail planning/management with leading consumer goods company
  • Extensive understanding of local retail business, retail implementation and retail marketing
  • Have team members management experience with subordinates.
  • Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast

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