- OCE Strategy
2 weeks ago
We're looking for people who are determined to make life better for people around the world.
The role will play a pivotal role in leading strategic initiatives to deliver an optimized commercial model for multi/Omni-channel customer engagement. This role will focus on deepening strategic partnerships with third parties to maximize reach and scale, obtaining data insights and integrating them into the OCE ecosystem, identifying opportunities for customer programs, and working with the CMO, Business Units, and cross-functional teams to drive operational excellence of OCE initiatives.
Strategic Partnership with Sources of Authority (SOA):
Develop and Strengthen Relationships with SOA strategic partners. Collaborate on customer programs: Work closely with SOAs to co-create and execute customer programs that enhance the company's reach and scale within the ecosystem. Leverage Expertise and Insights: Utilize the expertise and insights from SOAs to inform and refine the company's OCE strategies and initiatives. Ensure Compliance and Alignment: Ensure all partnership activities comply with regulatory requirements and align with the company's strategic goals and values.Maximize Data Obtaining from SOA and Close Loop with Other Channels:
Data Acquisition: Develop and implement strategies to effectively obtain valuable data/HCP-level data from SOAs, ensuring comprehensive and high-quality data collection. Close Loop with Field and Virtual Reps: Ensure seamless communication and data sharing between SOAs, field representatives, and virtual representatives to create a unified and informed customer engagement approach (leveraging NBE). Integration and Analysis: Integrate data from SOAs with existing customer data to gain deeper insights into customer behaviors, preferences, and needs. Feedback Mechanisms: Establish feedback mechanisms to continuously improve data collection processes and ensure the relevance and accuracy of data.Working with Other Teams to Capture Opportunities & Control Risks for Customer Programs:
Own OCE SOA related procedures, SOPs, Governance meetings (DGC, etc.) to ensure strong OCE foundation and control compliance risk while fostering innovation. Cross-functional Collaboration: Collaborate with CMO, BU brand team, sales, Medical, PRA, E&C and other relevant teams to identify and capture opportunities for customer programs. Opportunity Identification: Monitor market trends, customer feedback, and industry developments to identify potential opportunities for new or enhanced customer programs. Program Development: Lead the development and implementation of innovative customer programs that address identified opportunities and meet customer needs. Timely Execution: Ensure timely execution of customer programs, coordinating with internal teams to align resources and priorities.Operational Excellence & OCM:
Process Optimization: Continuously evaluate and optimize OCE processes to enhance efficiency, effectiveness, and scalability. Performance Monitoring: Implement robust performance monitoring systems to track the success of OCE initiatives and identify areas for improvement. Best Practices and Innovation: Stay abreast of industry best practices and innovations in omnichannel engagement, incorporating relevant strategies and technologies into the operations. Organizational Change Mgmt.: Collaborate with the brand team, medical reps, RMT, Medical, PRA, Commercial to implement OCE strategies that enhance business processes and outcomes. Ensure the customer facing team is well-equipped with the tools and knowledge to leverage omnichannel engagement effectively. Integration with Global/IBU NGCE/OCE teams to ensure align with global/IBU OCE strategy, understand/ implement global/IBU guidance and solutions when needed & share China best practices.Qualifications, Knowledge, Experience and Skills
Educational Qualifications
Core:
Bachelor's degree in Marketing, Business, Communications, or a related field. Demonstrated ability in both strategic thinking and operational excellence.Desired:
MBA or equivalent advanced degree.Knowledge and Experience
Core:
Deep understanding of healthcare professional (HCP) marketing and customer journeys. Experience in cross-functional (Marketing, Medical Rep and OCE) program management. 2+ years of working experience in pharma industry, with minimum 6 months experience in marketing (Brand Manager or CMO functions) .Desired:
Medical Rep / Sales leadership experience. OCE function experience (including STA) is preferred.Skills & Capabilities
Core:
Strong communication skills in both Chinese and English (speaking and writing). Strong passion for innovation and a drive to achieve business results.Desired:
Ability to work collaboratively with cross-functional teams. Strong analytical skills and the ability to obtain and integrate data insights into strategic planning.Other role requirements
Ability to travel 10-25% of the time May require both domestic and international travel May require evening/weekend workLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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