Sr. Marketing Director
2 months ago
Job Description
#肿瘤事业部Role Overview:
We are seeking a dynamic and experienced Sr. Marketing Director to lead our marketing efforts and drive its continued success. The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business objectives.
Responsibilities:
1. Marketing Strategy Development:
- Develop and execute comprehensive marketing strategies to drive product awareness, revenue growth, and market penetration.
- Conduct market research to identify emerging trends, competitive landscape, and customer insights to inform marketing strategies.
- Collaborate with cross-functional teams to align marketing initiatives with sales, medical affairs, and other departments for integrated execution.
Brand Management:
- Oversee the development and implementation of brand positioning, messaging, and marketing campaigns.
- Monitor brand performance, market share, and customer feedback to identify opportunities for brand enhancement and differentiation.
- Ensure brand consistency and adherence to marketing guidelines across all channels and touchpoints.
3. Team Leadership:
- Supervise and mentor a team of marketing professionals, providing guidance and support to drive their professional development and individual performance.
- Foster a collaborative and high-performance culture within the marketing team, encouraging creativity, innovation, and accountability.
4. Market Analysis and Forecasting:
- Analyze market trends, competitor activities, and customer insights to forecast demand and identify growth opportunities.
- Monitor market dynamics, pricing strategies, and regulatory changes impacting segments, providing recommendations to ensure competitive advantage.
5. Stakeholder Collaboration:
- Collaborate with key internal stakeholders, including sales, medical affairs, regulatory, and market access, to align marketing strategies with overall business objectives.
- Build and maintain strong relationships with external partners, agencies, vendors, and key opinion leaders to enhance brand visibility and maximize marketing effectiveness.
Qualifications:
- Bachelor's or master's degree in marketing, Business Administration, or a related field.
- Proven experience in marketing within the pharmaceutical or healthcare industry, with a focus on specialty medications.
- Strong leadership skills, with the ability to inspire and motivate a team to achieve common goals.
- Excellent strategic thinking, analytical, and problem-solving abilities.
- Solid understanding of the market and related dynamics.
- Effective communication and interpersonal skills, with the ability to collaborate across functions and influence key stakeholders.
- Proven track record of successful brand management and marketing campaign execution.
- Familiarity with regulatory compliance and market access considerations within the pharmaceutical industry.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
10/1/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Job Posting End Date:10/01/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R282190
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