Business Marketing Director

4 days ago

Shanghai, Shanghai, China Philips Full time
About the Role

We are seeking a highly experienced Business Marketing Director to join our team at Philips. As a key member of our marketing organization, you will be responsible for developing and executing the go-to-market approach for our products, solutions, and services in the China market.

Key Responsibilities
  • Marketing Plan and Execution
    • Develop a comprehensive business marketing plan for the China market, aligned with our global business strategy.
    • Drive the execution of the marketing plan, ensuring alignment with our Business Leader and other stakeholders.
    • Implement a customer-centric approach, focusing on audience personas and business-specific execution.
    • Support the Business Leader in the BMC process, prioritizing customer segments, products, services, and solutions.
    • Provide input for engagement strategy, content, and campaign programs, collaborating with engagement strategy and focusing on end-of-life.
  • NPI and Portfolio Management
    • Support the Business by providing market insights, customer and competitor trends, business model options, and reviewing value propositions and global plans/roadmaps in the product development phase.
    • Localize value propositions and global roadmaps for the Local Launch Brief.
    • Form a cross-functional team to plan and execute product launches, including target customer/audience/personas, in line with the global strategy and overall business and marketing strategy.
    • Country target price setting and promotion pricing, without ownership of deal pricing.
    • Define goals for MR product solutions and services, managing performance and lifecycle management (phase-in and phase-out management).
    • Drive customer satisfaction for audiences, including customer NPS.
    • Provide guidance/consultancy for large-scale projects or solution deals.
  • Marketing Enablers for Sales
    • Support adoption and localization of global assets and content for sales teams, collaborating with Marketing Operations.
    • Define guidance on collecting proof-points in accordance with claim strategy.
    • Identify and prioritize Key Opinion Leaders for portfolios, driving KOL engagement (in collaboration with Clinical Scientist and Marketing Operations & Planning).
    • Portfolio positioning strategy: understand sales cycles, evaluate sales strategies, and improve conversion rates by strengthening portfolio positioning.
    • Lead your team in enabling sales teams with background knowledge, market insights, customer segment behavioral trends, competitive insights, instruments, and tools to maximize existing and potential business opportunities.
    About You

You will report to the Business Leader, MR, and work closely with upstream marketing, central marketing, sales, clinical application, and other teams. You will lead a team of equipment marketing and service marketing, based in Shanghai or Beijing.

You will be the right fit if you have:

  • Bachelor's degree and 10+ years of healthcare industry experience.
  • Strong experience in marketing technology, healthcare or medtech products or solutions, clinical/professional marketing or sales, including creating customized value propositions to customers.
  • MR/CT modality experience highly preferred.
  • Complete knowledge and understanding of marketing processes.
  • Experience as an integrator to work in a business with complex market/channel structures, and professional channels requiring significant development.
  • Adept at senior stakeholder management and able to work effectively in a matrix organization.
  • Strong leadership in building a high-performing and cohesive team.
  • Excellent communication and influencing skills in Mandarin and English.

  • Business Marketing Director, MR

    3 months ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleBusiness Marketing Director, MRJob DescriptionYour role:You will drive superior customer value by developing and executing the go to market approach for MR products, solutions, services in alignment with China market's business and overall marketing strategy. You will work closely with business to ensure perfect and flawless new product...

  • Marketing Director

    4 days ago

    Shanghai, Shanghai, China Coty Full time

    About the RoleCoty, the world's leading beauty company, is seeking a highly experienced Marketing Director to lead the luxury skincare business in China. As a key member of our team, you will be responsible for driving the development and execution of marketing strategies to build brand awareness, desirability, and consumer engagement.Key...

  • Marketing Director

    4 days ago

    Shanghai, Shanghai, China Roche Full time

    About the RoleWe are seeking a highly skilled Marketing Director to join our team at Roche. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.Key ResponsibilitiesMarketing Strategy and PlanningDevelop and implement comprehensive marketing plans that align...

  • Marketing Director

    4 days ago

    Shanghai, Shanghai, China Tapestry Full time

    Job SummaryWe are seeking a highly experienced Marketing Director to join our team at Tapestry, a global house of brands. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive brand awareness and sales.Key ResponsibilitiesDevelop and implement marketing strategies that align with the...

  • Marketing Director

    6 days ago

    Shanghai, Shanghai, China Abbott Full time

    Job SummaryWe are seeking a highly skilled Marketing Director to lead our Therapeutic Area marketing efforts at Abbott. As a key member of our team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesMarketing Strategy DevelopmentDevelop and implement effective marketing...

  • Product Marketing Director

    6 days ago

    Shanghai, Shanghai, China Adidas Full time

    Job Summary:We are seeking a highly skilled and experienced Product Marketing Director to lead our category team and drive the development of industry-leading products. As a key member of our team, you will be responsible for setting and managing strategic category direction, ensuring cross-functional alignment, and identifying new business opportunities to...

  • Business Development Director

    4 days ago

    Shanghai, Shanghai, China ITC Full time

    About ITCITC is a pioneering force in the digital transformation landscape, with a strong presence in Shanghai, Singapore, and Saigon. We are a hub of innovation, guiding Fortune 500 companies and industry leaders through the complexities of the Chinese and APAC markets.As a key player in the digital commerce ecosystem, ITC is at the forefront of creating...

  • Marketing Director, China

    4 days ago

    Shanghai, Shanghai, China CooperCompanies Full time

    Job DescriptionCooperCompanies is seeking a highly experienced and skilled Marketing Director to lead our marketing efforts in China. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that drive business growth and profitability.Key Responsibilities:Develop and implement marketing strategies...

  • Digital Marketing Director

    4 days ago

    Shanghai, Shanghai, China Galderma Full time

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Director to join our team at Galderma. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and enhances consumer engagement.Key ResponsibilitiesDevelop and Execute...

  • Senior Director, Marketing

    4 days ago

    Shanghai, Shanghai, China VF Corporation Full time

    Job SummaryWe are seeking a highly experienced and skilled Senior Director, Marketing to lead our marketing efforts in APAC. This is a critical leadership role that will be responsible for developing and implementing marketing strategies that drive business growth and brand awareness.Key ResponsibilitiesDevelop and execute marketing strategies that align...

  • Marketing Creative Director

    4 days ago

    Shanghai, Shanghai, China Riot Games Full time

    About the Role:Riot Games is seeking a highly skilled Marketing Creative Director to join our team. As a key member of our marketing team, you will be responsible for developing and executing creative strategies that drive business growth and player engagement.Responsibilities:Collaborate with cross-functional teams to develop and execute global marketing...

  • Product and Marketing Director

    7 hours ago

    Shanghai, Shanghai, China VF Corporation Full time

    Job SummaryWe are seeking a highly skilled and experienced Product and Marketing Director to lead our APAC Product & Merchandising team. The successful candidate will be responsible for driving business growth and revenue across channels and categories, while ensuring alignment with global strategies and financial targets.Key ResponsibilitiesDevelop and...

  • Marketing Director

    6 days ago

    Shanghai, Shanghai, China coty Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our Fragrance Division. As a key member of our team, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.Key ResponsibilitiesMarket Analysis and PlanningConduct market research and analysis to...

  • Account Director

    4 days ago

    Shanghai, Shanghai, China Indicia Worldwide Full time

    About UsIndicia Worldwide is a leading global marketing agency that specializes in delivering innovative and effective marketing solutions to our clients.We are a team of experienced marketing professionals who are passionate about helping our clients achieve their business goals through strategic marketing planning, creative execution, and data-driven...

  • Marketing Creative Director

    3 months ago

    Shanghai, Shanghai, China Riot Games Full time

    Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's...

  • Nexus Business Director

    5 days ago

    Shanghai, Shanghai, China GroupM Full time

    About the RoleGroupM is seeking a highly skilled Performance Business Director to join our team at Nexus. As a key member of our organization, you will be responsible for managing digital media plans and campaigns, driving business growth, and fostering a culture of diversity, equity, and inclusion.Key ResponsibilitiesDevelop and execute digital media...

  • Director, Marketing

    2 months ago

    Shanghai, Shanghai, China Tapestry Full time

    Job Title: Director, MarketingDepartment: MarketingLocation: Shanghai Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful...

  • Sales Director

    4 days ago

    Shanghai, Shanghai, China Qualcomm Full time

    Job SummaryWe are seeking a highly experienced and skilled Sales Director to lead our sales efforts in the China market. The successful candidate will be responsible for managing and growing revenue with a large strategic account, working closely with colleagues around the world, and creating the strategy and execution for driving the sale of Qualcomm...

  • Sr. Marketing Director

    2 months ago

    Shanghai, Shanghai, China MSD Full time

    Job Description#肿瘤事业部Role Overview:We are seeking a dynamic and experienced Sr. Marketing Director to lead our marketing efforts and drive its continued success. The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business...

  • HV Business Director AP

    4 days ago

    Shanghai, Shanghai, China Aptiv Full time

    Job DescriptionThe role of the HV Business Director AP is multifaceted, encompassing three key areas: entrepreneurial business leadership, engineering technology thought leadership, and key member of the VES Leadership Team.Entrepreneurial Business LeadershipAs a seasoned business executive, you will be responsible for driving the growth of the HV wiring...