Industry Marketing Lead

2 months ago

Shanghai, Shanghai, China Avient Full time
About Avient

Avient Corporation is a leading provider of specialized and sustainable material solutions that transform customer challenges into opportunities, driving innovation and growth in a rapidly changing world.

Our company is built on a foundation of innovation, collaboration, and employee development, with a commitment to providing a supportive and dynamic work environment where our diverse associates can grow and succeed.

We believe that diversity of ideas and backgrounds is essential to our success, and we strive to create a culture that values and celebrates individual differences.

Job Summary

The Industry Manager provides strategic and tactical marketing leadership for Avient's products and positioning, driving growth and innovation in the transportation industry.

This role requires a thought leader who can effectively interact and influence peers and senior leaders, with a strong track record of delivering results in a fast-paced and dynamic environment.

Key Responsibilities
  • Identify growth opportunities in the EV and hydrogen vehicle market, analyzing market trends, customer needs, and competitive landscapes to develop targeted strategies and plans.
  • Create a strong value proposition for Avient's key innovative platforms, such as chemical foaming agents, flame retardants, and other functional additives, focusing on customer needs and customization.
  • Lead new product development activities through innovation processes, introducing new products to sales and prospecting customers, and driving revenue growth.
  • Conduct market research and communicate widely within the organization to identify trend-driven opportunities and drive business growth.
  • Develop and execute effective marketing campaigns, advertising programs, and technical literature to generate leads and promote Avient's innovative solutions.
  • Supervise trade shows, industry conferences, and digital promoting resources to generate prospecting leads and promote Avient's innovative solutions.
Requirements
  • Bachelor's degree in Marketing or equivalent experience.
  • Master's degree in Business Administration or equivalent experience.
  • More than 5+ years of hands-on experience in the relevant industry, with a strong track record of delivering results in a fast-paced and dynamic environment.
  • Robust relationships or networks with key OEMs, Tiers, and compounding players in the transportation industry.
  • Familiarity with chemical foaming agents, flame retardants, and other functional additives used in the transportation industry, with successful experience in specing new business through cross-functional teams.
  • Solid salesforce experience in managing marketing campaigns, innovation dashboards, and industry activities.
  • High business acumen, proactive, and enthusiasm personality.
  • Excellent presentation skills and fluency in English.
Competencies
  • Personal Skills - Stress Management
  • Personal Skills - Research
  • Personal Skills - Self Motivated
  • Software Skills - Microsoft Office
  • Personal Skills - Training/Mentoring Others
  • Software Skills - Microsoft Access
  • Personal Skills - Analytical Skills
  • Personal Skills - Time/Priority Management
  • Personal Skills - Influence
  • Software Skills - Microsoft Outlook
  • Software Skills - Microsoft Word
  • Software Skills - Microsoft Excel
  • Personal Skills - Ability to Multitask
  • Personal Skills - Work Independently
  • Software Skills - SAP Business Warehouse
  • Personal Skills - Work on a Team
  • Software Skills - Microsoft PowerPoint
  • Leader of Others - Drives Engagement
  • Leader of Others - Courage
  • Leader of Others - Values Differences
  • Leader of Others - Ensures Accountability
  • Leader of Others - Develops Talent
  • Leader of Others - Organizational Savvy

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