Category Marketing Lead

1 month ago

Shanghai, Shanghai, China International Flavors & Fragrances Full time

About the Role

We are seeking a highly skilled Category Marketing Lead to join our team at International Flavors & Fragrances. As a Category Marketing Lead, you will be responsible for leading a cross-functional team in the development and implementation of a 3-year category plan to grow IFF sales in the Culinary and Snacks category.

Key Responsibilities

  • Lead the Culinary & Snacks Category team in the development of a 3-year Category plan, building on industry insights, business strategies, and overall capabilities to define key initiatives, tactics, and resources required to grow and defend IFF business in Culinary & Snacks.
  • Drive the roll-out of the Category plan with sales teams in Greater Asia markets.
  • Execute initiatives included in the Category plan, particularly marketing efforts, collaborating with key stakeholders to develop marketing initiatives and present these initiatives to key accounts.
  • Collaborate with other functions within Marketing and Product Experience to define key priorities for culinary & Snacks in the region.
  • Monitor and report on the execution of the category plan to the GA leadership teams on a quarterly/Monthly basis, tracking progress against category financials targets, opportunity pipeline targets, and milestones for key initiatives.

Requirements

  • Minimum 5-8 years of business experience (marketing, sales, business development), preferably in the culinary & Snacks market but with flexibility to other industries.
  • Strong communication skills, proven ability to develop and deliver impactful marketing communications to customers.
  • Knowledge and experience of working in China, Indonesia, and South East Asia.
  • Excellent listening, analytical, and influencing skills, demonstrated ability to collect insights (qualitative/quantitative), generate conclusions, and drive discussions with key stakeholders to develop and implement appropriate solutions.
  • Engagement, leadership, and high-level of energy.
  • Proven ability to work effectively in a matrix organization and drive cross-functional project teams through effective influence management.
  • Strong knowledge of strategic and operational marketing fundamentals.
  • Strong interpersonal skills to connect people from different parts of the organization, foster collaboration, and manage potential conflicts to move things forward and drive execution.
  • Highly developed written and verbal communication in English.
  • High proficiency with PowerPoint and Excel.

Preferred Qualifications

  • Master's degree in marketing or business-related field OR Bachelor/Master's degree in food science or Marketing and/or work experience in the food ingredients industry.
  • Experience in building, executing, and tracking results and impact of marketing plans.
  • Other language skills relevant to the Greater Asia region.

Travel Requirements

Expected travel is between 30-40%.

About IFF

We believe that your uniqueness unleashes our potential. We value the diverse mosaic of ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work, regardless of their religion, gender identity & expression, sexual orientation, or disability.

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