Fashion Category Lead

1 month ago

Shanghai, Shanghai, China Adidas Full time
Purpose and Scope

As the Fashion Category Lead at Adidas, you will be responsible for leading and establishing a team to create the seasonal creative direction of the respective category. This involves maintaining and nurturing the design, material, and color direction with the Design team.

Key Responsibilities
  • Develop the seasonal direction of the category according to market trends and overall design direction, ensuring consistency throughout products and ranges.
  • Be at the forefront of design trends and innovation, applying them to drive business results.
  • Steer and drive the conceptualization process within the category.
  • Manage a team towards category objectives and implement process changes.
  • Coach team members and their creative processes, driving development of direct reports.
  • Inspire and motivate teams to pursue cutting-edge ideas, researching functional criteria for products and outlining areas of innovation.
  • Ensure the correct execution of Corporate Identity guidelines and legal restrictions within the category.
  • Verbally present category strategies with clarity and expertise.
  • Disseminate design strategy into category and cross-functional teams.
  • Create professional-level presentations of ideas, from loose sketches to detailed renderings to digital presentations.
  • Ensure efficient processes and communication between external and internal teams.

Key Relationships
  • Marketing
  • Development
  • Team members
  • Brand Communications
  • Retail, C2C
  • External partners

Knowledge, Skills, and Abilities
  • Profound knowledge of fashion product and fashion design/industrial product or industrial design.
  • Innovative and collaborative leader and coach.
  • Excellent communication skills.
  • Strong influencing skills.
  • High level of initiative and maturity.
  • Ability to inspire, think creatively, and strategically, as well as act tactically.
  • Problem-solving attitude and can-do personality.
  • Fluent in English (spoken and written).
  • IT skills: Photoshop, Illustrator, Excel, Word, PowerPoint: advanced/Outlook.

Requisite Education and Experience
  • Bachelor's degree (B.A.) from a four-year college or university in a relevant design subject or equivalent combination of education and experience.
  • Minimum of 8 years of practical experience in a relevant area.
  • Minimum of 3 years of management, including team leadership.

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