Director of Communications and Corporate Affairs

2 weeks ago

Shanghai, Shanghai, China Unilever Full time
Job Title: Director Communications

Business Context:

We are at a pivotal moment with a new Business Unit General Manager in place since February 2024, driving the need to amplify our performance edge in our culture to accelerate growth and unlock the full potential of the Business Unit. If this resonates with your mission-driven approach, please read on.

Main Purpose of the Role:

This role will business partner the BU GM Asia and sit within the Global Ice Cream Communications & Corporate Affairs team. Key responsibilities include:

  1. Defining and leading local delivery of the Ice Cream C&CA strategy in the BU Asia, focusing on China in support of the Ice Cream local vision, strategy, and annual priorities, aligned with the global C&CA strategy.
  2. In other countries of the BU Asia, resources will be recruited, and these will report into this new role (Director Communications & Corporate Affairs and Sustainability Manager Ice Cream Asia).
  3. Shaping Ice Cream's reputation in the BU and protecting the reputation externally, in support of Unilever's corporate reputation and aligned to the Ice Cream narrative.
  4. Focusing on external communications, including media and government relations in China.
  5. Leading issues management for Ice Cream in the BU, setting up a proactive influencer approach as a shield to issues, with the brand and marketing teams.
  6. Business partnering and acting as a trusted advisor to the Ice Cream BU leadership team on 360 communications and engagement, and to the Ice Cream brand teams on reputation matters.
  7. Leading external affairs (public affairs) in the BU, with a focus on China, organizing engagement moments or events as required.
  8. Leading an Ice Cream BU C&CA team as an effective leader, line manager, mentor, and coach.
  9. Business partnering the BU GM and working daily on strategic sustainability and communications topics.
  10. Leading and implementing the sustainability work in the BU, aligned with the global strategy, focusing on plastics and carbon (cabinet efficiency/grid energy).
  11. Working on specific advocacy and targeted external outreach (social) media, media, and external speaking opportunities regarding the sustainability focus areas in the BU.
  12. Driving Ice Cream's leadership communications and engagement internally, building employee engagement around the BU's vision and strategy, inspiring performance and commitment towards delivering strategy into action at all levels.
  13. Operating in a cross-functional manner to ensure that communications are integrated, coordinated, and managed across the business.
  14. Collaborating effectively and productively with colleagues from across the business.

Key Requirements:

  1. 10+ years of rounded communications and corporate affairs experience.
  2. C-Suite business partnering and Leadership Team experience.
  3. Experience in managing large media platforms.
  4. Track record of delivering impactful and integrated communications externally.
  5. Experience of leading advocacy programs and execution in markets.
  6. Sustainability catalyst and owner.
  7. Experienced in issues management.
  8. Strong judgement, experience, and management on reputation matters.
  9. Digital and technology savvy and minded.
  10. Highly organized and able to handle multiple tasks at once, balancing long-term strategic planning, and short-term changing priorities.
  11. Confidence, drive, and initiative: self-starter who can work independently and deliver in a fast-paced environment.
  12. Line management experience, leading a team, budget management.
  13. Food, Ice Cream, or Snacking industry experience is preferred.
  14. Fluent in English and in Chinese.
  15. Excellent and flexible writing skills; experience in writing speeches, narratives, strategic briefings for senior management.

Key Interfaces:

  1. Ice Cream Asia Business Unit General Manager and Leadership Team.
  2. Ice Cream Global Head of C&CA (Line Manager to this role).
  3. Ice Cream Asia employees.
  4. Global Sustainability Team.
  5. Subject matter experts across the business on key reputation issues.
  6. Agencies and suppliers.
  7. External stakeholders media, partners, NGOs.

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