Corporate Communication Specialist

4 days ago

Shanghai, Shanghai, China Ferrero Full time
About Ferrero

Ferrero is a family-owned company with a progressive and global outlook, renowned for iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a presence in over 50 countries and products sold in more than 170, Ferrero's global reach is a testament to its dedication to quality and care.

Role Overview

This role will be responsible for developing and implementing corporate communication strategies that strengthen corporate branding, promote and protect corporate reputation, focusing on social media activation, transformation, and acceleration.

Main Responsibilities
  • Develop and implement corporate communication strategies aligned with Ferrero's plans and objectives, as well as local market requirements.
  • Initiate and draft speeches, media releases, briefing notes, social media posts, live stream scripts, and reporting of activities.

Key Performance Indicators

  • Strengthen corporate brand and promote corporate reputation through strategic communication.
  • Partner with brand teams to lead communication and devise key messaging for key BSR programs.
  • Act as a gatekeeper to provide valuable intelligence and quality advice on brand communication activities.
  • Liaise with media, both proactively and reactively, leading and handling crisis and issues management communication responses.

Requirements

  • University degree, preferably with a major in communications, journalism, translation, or related disciplines.
  • Over 5 years of solid corporate communication, media relations, and social media operation experience, preferably in FMCG, retail, or food industry.
  • Excellent command of written and spoken English and Chinese, with strong communication, writing, and editing skills.
  • Problem-solving mindset and skillset, strong interpersonal skills, and the ability to work effectively in a fast-paced, dynamic environment.
How to Succeed at Ferrero

To be successful at Ferrero, you'll need to be dedicated to crafting brilliant results for consumers around the world, with a focus on quality, care, and consumer-centricity.

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