Marketing Director

1 month ago

Shanghai, Shanghai, China Tapestry Full time

Job Title: Director, Marketing

Department: Marketing

Location: Shanghai

Kate Spade New York is a global life and style house with a rich history dating back to 1993. Our brand is synonymous with joy, optimism, and femininity. We're looking for a talented Marketing Director to join our team and help us drive our brand's success in the local market.

Key Responsibilities:

  • Develop and implement a local marketing strategy aligned with our global brand strategy to enhance brand image and awareness in the local market.
  • Build and maintain a strong brand identity that differentiates us from competitors and reflects our 'joy colors life' spirit.
  • Collaborate with cross-functional teams to create a strong marketing calendar that aligns with our global marketing efforts and local market conditions.
  • Develop and execute public relations strategies to build brand awareness and maintain strong relationships with key media titles and KOLs.
  • Lead the development of brand marketing and customer activation strategies, including seasonal campaigns and social media engagement.
  • Develop and implement retail marketing and CRM strategies to drive business growth and customer loyalty.

Requirements:

  • Master's degree or above.
  • At least 15 years of experience in marketing, preferably in the fashion industry.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Proactive, self-motivated, and results-driven, with a growth mindset.

Competencies:

  • Drive for Results: Consistently delivers high-quality results and exceeds goals.
  • Customer Focus: Dedicated to meeting customer needs and expectations.
  • Creativity: Generates innovative ideas and solutions.
  • Interpersonal Savvy: Builds strong relationships with colleagues and external partners.
  • Learning on the Fly: Adapts quickly to new situations and challenges.
  • Perseverance: Demonstrates resilience and determination in the face of obstacles.
  • Dealing with Ambiguity: Effectively navigates uncertainty and change.

Tapestry is an equal opportunity and affirmative action employer. We're committed to creating a diverse and inclusive work environment that values and respects all employees. All employment decisions are based on qualifications, merit, and business needs.

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