Strategic Sales Operations Manager

3 weeks ago


Shanghai, Shanghai, China Ferrero Full time
Sales Performance Improvement Role

Ferrero, a leading global confectionery company, is looking for a skilled Sales Performance Improvement professional to drive business growth and efficiency in China.

Main Responsibilities:

  • Support the National SOP Manager in enhancing sales force execution, including store coverage and in-store merchandising.
  • Optimize sales force efficiency through various approaches, such as sales organization, overhead optimization, and incentive schemes.
  • Manage third-party sales resources to support Ferrero business, including MDR management and outsourced audit.
  • Implement compliance and business integrity in sales operations.
Key Objectives:
  • Drive business enablers via national guidance and policies, implementing via RSOP in regions, including coverage, active store, strike rate, and route compliance.
  • Design and continuously improve sales incentive schemes.
  • Standardize sales processes.
Vendor Management:
  • Manage fixed and routed MDR via third-party vendors, supporting regional business needs.
  • Improve efficiency and fulfillment of MDR teams.
  • Optimize merchandising resources for the company against relevant business uplift, such as sales calls, route planning, and territory planning.
Overhead Management:
  • Optimize sales organization to maximize sales force investment.
  • Implement zero-based budgeting processes to manage overhead, optimize overhead investment, and build linkage with business needs.

Requirements:

  • Strong sales expertise and knowledge of FMCG approaches to business, with a preference for confectionery industry experience.
  • Logically thinking and P&L driven thinking.
  • Strong communication skills and result-oriented approach.
  • Proactive and resilient.
  • Strong leadership and people management skills.
  • Fluent English language skills.
  • Ability to think outside the box is a plus.
Ferrero's Culture:

Ferrero values diversity, inclusivity, and employee care. We celebrate individual talents and provide opportunities for personal and professional growth.



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