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Digital Content Strategist
2 months ago
Role Summary
Belkin International is seeking a highly skilled Digital Content Manager to join our dynamic global digital marketing team. As a key member of the team, you will play a crucial role in shaping the success of our fast-growing global ecommerce business and winning market share on the Amazon marketplace.
Key Responsibilities
- Content Strategy and Development
- Lead the entire creative briefing process with agency partners for the development of content assets.
- Project manage and actively communicate status and timelines to key stakeholders and global partners.
- Own, track, and maintain a database and log of content development schedules and assets.
- Content Optimization and Implementation
- Drive content strategy, development, and implementation for new product launches and key campaigns.
- Work primarily through Amazon Vendor Central, Amazon search term reports, A/B testing tools, and Amazon storefront to upload and optimize product listings and brand assets.
- Regularly update content and propose ideas for how to improve and enhance the quality of marketing content, user experience, and assets to improve sell-through.
- Analytics and Competitor Analysis
- Leverage analytics to guide content strategy and optimize content positioning.
- Regularly explore current online content marketing trends and conduct frequent competitor analysis to ensure that our content is optimally positioned and we're offering best-in-class user experiences.
- Collaboration and Communication
- Collaborate with Product Management, Sales, Regional Management, and Legal teams to ensure accuracy of copy, specifications, legal marks, etc. for all materials produced.
- Develop launch calendars, manage product schedules, and ensure deadlines are communicated to global and cross-functional teams, including APAC, EMEA, and ANZ.
- Quality and Compliance
- Accountable for adhering to the organization and department procedures and guidelines, including maintaining a clean and safe work environment.
- Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system.
- Equal Opportunity Employer
- Support Company's Affirmative Action initiatives, providing equal opportunity to employees and candidates.
- Uphold Company's affirmative action plan and make good faith efforts to achieve affirmative action goals and timetables.
Requirements
- Minimum 4 years' experience working in digital content marketing in consumer electronics or similar industry.
- Passion for best-in-class online copy, imagery, design, and UX.
- Basic understanding of web templates and content management systems.
- Project management experience strongly preferred.
- Bachelor's degree in applicable discipline.
