Strategic Marketing Expert

7 days ago

Shanghai, Shanghai, China Wacker Full time

Job Responsibilities


Create market intelligence in the consumer silicones market, including market demands, trends, and global/local competition activities. Initiate and coordinate market research projects to gain deep insights into focused new applications.


Key Responsibilities:



  • Propose market development strategies, market segment strategies, and new business development strategies based on comprehensive market data and deep market understanding.
  • Implement new business/products development strategies; lead assigned resources in virtual teams to drive business/products development in new applications.
  • Define segment price strategies and implement daily price management by customer structure, competition, and cost/profitability analysis.
  • Work with sales teams to optimize demand planning processes, ensuring related sales coordination with supply chains.
  • Develop marketing communication strategies with innovative approaches to meet consumer market needs; manage market communication budgets and related activities.
  • Act as a point of contact for global marketing functions.
  • Support Business Teams in executive reporting.

Qualifications Required


Bachelor's degree or higher in Chemistry-related or Marketing-related subjects.


At least 5 years of marketing or sales experience in various chemical industries, with a preference for multinational companies.


Strong independent working ability, initiative, and self-motivation.


Excellent communication and intercultural skills, with the ability to communicate with colleagues and customers from diverse backgrounds.


Leadership skills in managing virtual teams across functions, such as sales and technical services.


Excellent oral English skills, with the ability to make presentations in public.


Flexibility to travel domestically and internationally for business purposes.


Good IT skills, including Windows, Microsoft Office, and Outlook.


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