Product Marketing Specialist, Consumer Electronics

2 weeks ago


Beijing, Beijing, China Lenovo Full time

Job Summary

Lenovo is seeking a skilled Product Marketing Manager to join our Consumer Marketing team in Beijing. As a key member of our cross-functional team, you will be responsible for creating and marketing innovative consumer products and solutions.

Responsibilities:

  • Create and execute product marketing strategies to drive sales and brand awareness.
  • Develop and manage product positioning, key selling points, and marketing collateral.
  • Work closely with the Product Management team to integrate product launches and go-to-market strategies.
  • Collaborate with cross-functional teams to enable product experiences in retail and at global events.
  • Develop and deliver training programs for company-wide stakeholders on product launches and key use-cases.
  • Manage and track budgets and projects to successfully complete tasks.
  • Drive progress within cross-functional teams to achieve business objectives.

Requirements:

  • 5+ years of Product Marketing or Marketing experience.
  • Minimum of 4 years working within consumer electronics categories.
  • Proficient in English and Mandarin.
  • Excellent writing and verbal communication skills.
  • Advanced PowerPoint and presentation skills.
  • Passionate about technology and innovation.
  • Goal-oriented, organized, self-motivated, creative, and detail-oriented.
  • Ability to work effectively in a cross-functional team.


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