Consumer Marketing Manager

2 months ago

Beijing, Beijing, China Coloplast Full time

Job Overview

The Consumer Marketing Manager will play a pivotal role in shaping the consumer journey by utilizing database marketing strategies to influence the attitudes and behaviors of End-Users throughout their lifecycle. This position aims to enhance consumer engagement from initial awareness through to repeat purchases, aligning with our marketing objectives.

Key Responsibilities

  • Develop and implement comprehensive consumer campaign strategies in collaboration with global marketing teams, local integrated marketing, and the Consumer CARE team, ensuring alignment with the Corporate Vision and Identity (CVI).
  • Execute online marketing initiatives and manage product communications effectively.
  • Oversee local End-User communities and social media platforms, while designing CRM programs and organizing offline events as necessary.
  • Foster strong internal communication across sales, marketing, regulatory affairs, government affairs, and commercial teams to ensure a unified approach to consumer engagement.

Qualifications

  • A Bachelor’s degree or equivalent qualification.
  • A minimum of 3 years of experience in operational management, with a proven track record in CRM and program management.
  • Exceptional attention to detail and the ability to manage multiple priorities effectively.
  • Proficient in data interpretation and making informed business recommendations.
  • Skills in data mining and experience with CRM marketing or relationship management.
  • Preferred experience in consumer goods, FMCG, infant products, or chronic care medical devices.
  • Strong verbal and written communication skills in both English and Chinese.

Competencies

  • Demonstrated success in executing digital marketing and consumer campaigns across various channels, including direct marketing, medical marketing, telemarketing, web, and social media.
  • Strong analytical skills with a focus on identifying trends and insights through data-driven segmentation.
  • Expertise in managing complex projects involving multiple stakeholders, ensuring timely resolution of any issues.
  • Excellent communication skills, with a collaborative approach to knowledge sharing and stakeholder engagement.
  • Ability to work independently while being a proactive team player, effectively influencing cross-functional teams.

At Coloplast, we are dedicated to fostering an inclusive workplace where diversity is valued. We encourage all qualified candidates to consider this opportunity, as we believe that our differences enhance our collective success.

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