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Strategic Brand Manager

2 months ago

Guangzhou, Guangdong, China Avery Dennison Smartrac Full time

About Avery Dennison Smartrac

Avery Dennison Smartrac is a global leader in materials science and digital identification solutions. Our company provides innovative branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers.

Our Products and Solutions

We offer a wide range of products and solutions, including labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and various products and solutions that enhance branded packaging and carry or display information that improves the customer experience.

About Your Role

The Strategic Brand Manager is responsible for driving consistent profitable growth by achieving and exceeding sales objectives within designated accounts. This role partners with high-revenue account(s) to develop programs to achieve maximum sales volume consistent with sales projections.

Your Responsibilities

  • Drive revenue growth by achieving sales objectives in existing and new accounts
  • Independently create and manage account strategies to deliver on sales goals to enable top-line growth and gain share, and maximize profitability
  • Utilize global account management processes to plan and execute on key account strategies and initiatives
  • Leverage strong customer relationships to partner with customers in the pursuit of new opportunities; guide customers in strategic decision-making
  • Reference in-depth knowledge of full range of Avery Dennison Smartrac solutions in partnering with customers to identify ideal product options and features
  • Lead the coordination of product development and business development activities between the customer and our internal teams
  • Act as the customer's primary point of contact for coordinating global account needs

Requirements

  • Bachelor's Degree strongly preferred
  • 3+ years practical sales experience with quota responsibility, market development, account planning, customer engagement, etc.
  • Strong critical thinking and problem-solving capabilities
  • Significant apparel industry and large retailer experience strongly preferred
  • Demonstrated successful experience in a sales position that involved negotiating complex transactions with upper-level management positions or similar experience
  • Skilled in developing sales penetration and growth strategies at targeted accounts
  • Excellent financial skills and business acumen
  • Skilled in conducting territory analysis and planning
  • Able to provide strategic recommendations independently with little supervision
  • Skilled in communicating effectively with all levels of management on complex business issues
  • Strong product knowledge in point-of-sale, woven, printed fabric, heat transfer, and variable data solutions is beneficial

Equal Employment Opportunity

Avery Dennison Smartrac is an equal employment opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status.