Senior Retail Marketing Manager

2 weeks ago


Shanghai, Shanghai, China The LEGO Group Full time

Job Description

Drive Retail Marketing Excellence

The LEGO Group is seeking a seasoned Retail Marketing Manager to lead and drive retail marketing priorities across omnichannel platforms in China Market Group.

This role is part of the global retail shopper activation team, sharing China's voice and aligning with global direction.

Key Responsibilities:

  • Develop and drive the Integrated Commercial Plan and yearly retail marketing calendar alignment across all offline channels.
  • Drive integrated brand campaigns and strategic project processes with cross-functional teams.
  • Lead and drive strategic initiatives and budget management in a centralized and structured way.
  • Elevate retail marketing excellence and explore innovative ways to drive business growth.

Requirements:

  • Bachelor's degree in business, marketing, or a related field.
  • Strong retail marketing experience and market insights.
  • Excellent communication and execution skills.
  • Proficient in English and Mandarin.

What We Offer:

Family Care Leave - Enhanced paid leave options for important times.

Insurances - Life and disability insurance for colleagues.

Wellbeing - Resources and benefits for physical and mental wellbeing.

Colleague Discount - Generous discount for colleagues.

Bonus - Reward scheme for success.

Workplace - Hybrid work policy with 3 days in the office.

We strive to create a diverse, dynamic, and inclusive culture of play.

The LEGO Group is committed to equal employment opportunity and equal pay.



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