Public Relations and Marketing Manager

2 months ago

Shanghai, Shanghai, China ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED Full time

Job Summary

We are seeking a highly skilled Public Relations and Marketing Manager to join our team at ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive 360-degree press strategy that aligns with the brand's vision and creative direction.

Key Responsibilities

  • Develop and implement an effective press strategy that secures high-quality media coverage in target printed and digital media.
  • Translate and adapt press materials from head office for local usage, ensuring accuracy and relevance to the brand's content.
  • Liaise with the social media team to integrate PR initiatives with social channels and provide input on copy and asset development.
  • Coordinate and manage product launches, press days, trunk shows, and other brand events.
  • Build and maintain relationships with key fashion/lifestyle/art press contacts and present story angles, features, and product placement in line with the brand.
  • Monitor and deliver KPIs on media coverage and oversee the overall DMR review.
  • Prepare regular reports and analysis for London head office.
  • Supervise sample planning and arrangement, managing day-to-day sample coordination with internal and external stakeholders.
  • Highlight potential business and partnership opportunities with landlords.
  • Develop and implement an annual local celebrity strategy, aligning with brand communication goals and guidelines.
  • Lead the creative and execution of local natives and campaigns, including brief, creative idea, local talent, execution, production, and relevant coverage planning.

Requirements

  • Bachelor's degree holder or above in marketing and communications or related discipline.
  • Minimum 8 years of relevant experience with exposure in luxury fashion houses.
  • Fluent in written and spoken English and Mandarin.
  • Excellent communication skills with the ability to interface regularly with internal and external personnel at all levels.
  • Comfortable working under tight deadlines and on multiple projects simultaneously.
  • Computer literate, including excellent knowledge of Microsoft packages (Word & Excel).

About Us

At ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED, we are committed to building a diverse workforce and fostering a stimulating and fulfilling workplace environment. We believe diversity enriches the workplace and helps us adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

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