Associate Director of New Product Planning and Market Research
2 months ago
We're seeking a highly skilled professional to lead our New Product Planning and Market Research team in China.
This role is responsible for ensuring effective partnership with the corresponding Business Unit and implementing NPP and market research projects with excellence.
The key deliverables include new asset evaluation and strategy design, new product launch preparation, and brand health and performance tracking.
The ideal candidate will take ownership of strategic tasks such as strategic plan, priority new brand development, and therapeutic area strategy updates.
Key responsibilities include:
Asset Evaluation and Strategy Design
- Conduct initial assessments of new product launches in China using syndicated reports and desktop research
- Assess global portfolio assets and incoming business development deals
- Partner with forecasting to create business cases and long-range forecasts for new products
Launch Preparation
- Conduct primary market research studies to understand disease, competitive market understanding, and physician and patient insights
- Lead launch preparation and ensure a smooth transition to the Business Unit brand team
Brand Health and Performance Tracking
- Build and implement a market research learning plan to answer key questions for marketed brands
- Conduct brand tracking studies to understand performance of current brands
- Partner with the brand team to integrate customer insights and understanding into brand planning
Strategic Projects
- Lead and own Business Unit strategic plan
- Lead and own Therapeutic Area strategy updates
Lilly is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, or any other legally protected status.
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