APAC Marketing Director for Skin and Home Products

4 weeks ago

Shanghai, Shanghai, China Ashland Full time
Job Summary

We are seeking a highly experienced APAC Marketing Director for our Skin and Home products to join our team at Ashland in Shanghai, China.

About the Role

This is a high-visibility, strategic role within our commercial function, reporting directly to the APAC General Manager, Personal Care. The successful candidate will be responsible for growing the skin and home business in a sustainable and profitable way, leading all skin and home initiatives, and supporting the selling process as required.

Key Responsibilities
  • Growing the skin and home business in a sustainable & profitable way (YOY, sustainable gross profit growth)
  • Leading all skin and home initiatives & supporting the selling process as required
  • Pricing and delivery of skin and home price/margin targets
  • Analyzing & understanding the skin and home market to:
    • Best position Ashland vs the competition
    • Align products & marketing activities with the key trends & regional needs
    • Identify unmet market & key customer needs
    • Identify product line extension and M&A opportunities
  • Developing a robust portfolio of innovation projects for the region:
    • Ensuring new product launch targets/goals are met
  • Marketing intelligence:
    • Market supply and demand, competitor sales & marketing activities, competitor profiling
    • Communicate with global counterpart and support decisions based on the competitive information, etc.
  • Define and implement effective Marcom plans for the Asia skin and home business, including trade shows, promotion programs, branding etc.
  • Provide direction to a team of regional marketers to cover skin and home.
  • Partner with R&D to drive product innovation and ensure appropriate portfolio coherence.
  • Partner with teams in Manufacturing, Supply Chain and Regulatory to ensure operational excellence of portfolio.
  • Partner with Commercial Sales in Asia Pacific to maximize sales & profitability.
  • Establish and maintain strong relationships with major customers.
About You

To be successful in this role, you will have a BS degree, preferably in Chemicals or Sales and Marketing, with an advanced degree, such as an MBA, being preferred. You will also have 10+ years of experience in the skin and home market or other personal care markets/industries, with a minimum of 5 years of industry experience in marketing, preferably in MNCs. Additionally, you will possess relevant knowledge of excipients, ingredients, and related materials.

Salary

The estimated salary range for this position is ¥1,200,000 - ¥1,800,000 per year, depending on qualifications and experience.

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