Marketing Director, Out-of-Home Growth Specialist

3 days ago


Shanghai, Shanghai, China PepsiCo Full time
Company Overview:
PepsiCo is a leading food and beverage company that aims to deliver sustained growth through our portfolio of iconic brands. As a key member of our team, you will play a critical role in driving business growth and expanding our presence in the out-of-home market.

Job Summary:
We are seeking an experienced Marketing Director, Out-of-Home Growth Specialist to lead our efforts in growing our OOH business. The successful candidate will have a strong track record of developing and executing marketing strategies that drive sales growth, build brand equity, and enhance customer engagement.

Key Responsibilities:
* Develop and execute comprehensive marketing strategies to drive OOH business growth, including cross-brand meal platform initiatives and occasion-based penetration.
* Lead the development of integrated marketing campaigns, leveraging traditional and digital channels to reach key customers and drive sales growth.
* Collaborate with internal stakeholders, including the Brand Team, Bottlers, and Customer Teams, to ensure alignment and effective execution of marketing plans.
* Drive innovation and creativity in marketing programs, ensuring they meet business objectives and are aligned with company goals.
* Manage A&M budget and contracts, ensuring full compliance with financial control policies and regional DOA guidelines.

Qualifications:
* Strong leadership and communication skills, with experience managing multiple stakeholders and driving cross-functional teams.
* Proven track record of developing and executing successful marketing strategies that drive business growth and build brand equity.
* Excellent analytical and problem-solving skills, with ability to interpret data and make informed decisions.
* Strong understanding of the out-of-home market, including traditional eatery channels and evolving food aggregators.
* Self-motivated, disciplined, and passionate about the brand, with a strong work ethic and commitment to excellence.

What We Offer:
* Competitive salary: $120,000 - $150,000 per annum
* Opportunity to work with a leading global food and beverage company
* Collaborative and dynamic work environment
* Professional development opportunities to enhance your skills and career growth
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