Design Manager

3 weeks ago


Shanghai, Shanghai, China The LEGO Group Full time

Job Description

Play a crucial role in our team's success

Retail Model Production – Design, Development and Engineering is the bridge between concept and realization for brick-based, building happenings and permanent instore solutions.

We strive to boost the sales of LEGO sets globally, balancing innovation and optimization. We standardize where possible and deliver WOW from a commercial and marketing perspective.

Key Responsibilities

A. People Leadership

  • Manage and develop internal or external model designer roles, MBS Designers and MBS Manufacturing.
  • Design and manufacturing resource management.
  • Performance, capability and capacity management and development of the team.
  • Other leadership tasks.

B. Design and Manufacturing Management

  • Cross-functional collaboration with design and manufacturing managers.
  • Cross-team collaboration with internal and external creative teams.
  • Concept management, leading the preparation of strong concepts for brick-based 3D platforms.
  • Lead brainstormings and workshops to ensure creative progression and drive results.
  • Lead design and concept development of various design outputs.
  • Brand guidelines management.
  • Design process management, including manufacturing design.

C. Other Responsibilities

  • Set high professional ambitions and deliver within or above expectations.
  • Ensure a creative and innovative environment through direct contribution and innovation challenges.
  • Challenge partners and colleagues through dialogue and examples to drive high standards.
  • Balance business goals, cost, time, quality and creative standards to the client.
  • Supervise product design and development in line with costs and quality.
  • Follow Quality Management System standards, Environmental and Health & Safety rules and guidelines.
  • Consult with suppliers and other LR teams during development.
  • Establish, follow, report and control specific performance indicators.

Required Skills

  • Major in design-related field.
  • Long-term design background or experience in industrial design or creative fields.
  • Proven leadership abilities, skills for direct or indirect leadership.
  • Knowledge of 3D design and graphic programs.
  • Passion for design and willingness to learn.
  • Proven track record of design and innovative thinking.
  • Experience working with different national cultures.
  • Excellent presenting and communication skills.
  • Experience working with various functions.
  • Demonstrated knowledge of 2D and 3D software.
  • Knowledge of actual design trends.
  • Ability to balance blue-sky and grounded mind approaches.


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